What Can I Do To Reduce My Bounce Rate? The...
It is such a shame that there are some companies out there which are yet to realize the importance of video schema markup up until now. Markups are an influential way of assisting search engines in understanding what you are providing on your post in a detailed way.
Companies like Bing, Google, and Yahoo have been using these rich snippets for nearly 6 years and clearly, you can see the great wonders its doing for them. The reason why on-page markup is so important for such companies is that, where there is an embedded video, the search engines will provide you, the viewer, with information about the subject matter on the page.
Trust us, this markup is very crucial for you because failure to utilize it on your website means that the marketing videos you have posted are less likely to be viewed than those of pages that are utilizing them. To ensure that you don’t undergo such disappointments, we have composed this short guide in order for you to understand how you can effect markups on the sites of your video pages
Lacking on-page markups means that the only thing the search engines will have about your video is the heading, a description, and a summary.
On the other hand, if you use them, you will be able to tell the search engines about who made the video, those who starred in it, its duration, the copyright holder and even better, a video transcript which is just amazing especially for SEO purposes.
Other useful tags you can use to make a difference include:
• Expires: This shows how long the video will be available and relevant for viewing
• Upload Date: Shows when the video was first broadcasted and it’s a great way to show users if the content in the video is significant or not.
• Content URL: The URL to the original video file
• Embed URL: This specific URL indicates where the hosted video is. It’s very helpful in assisting search engines to find the video quicker.
The simplest way to do this is by including a map for search engines to follow. All you require to do is to make sure that the schema markup is included in the HTML code of the video page.
The uniqueness of doing this is that the pages will still look the same and the site users will not view them. What’s more, this information will help search engines to mark the pages and to display them in an upgraded form in the SERPs.
Overall, there are certain things you ought to realize for a smooth and easy time:
• Using consistent keyword phrases ensures that the intended audience watches the video. Utilize it in the heading, the video page, definition and if possible have it in the transcription.
• To be sure that the videos of your choice get the broadcast you hoped for in the SERPs, make sure to test that the markup is working right using Structured Data Verification Engines. We recommend using the one for Google.
• A great way to assure connection to the engines is by making sure that the markup is visible without execution of Flash/JavaScript.
Are Video Sitemaps worth it?
Although it requires more work to generate a sitemap, having it will help search engines to properly understand what the video is about and to correctly display it as you expected in the SEPRs.
Nova Solutions encourages you to start taking markups seriously because not only is it vital for Search Engine Optimization, but it also helps your video to stand out in the search results of videos having the same content as yours.
Why You Must Work With SEO Companies in Toronto That...
Why Consider Bing for SEO Strategy? Search Engine On The...
SEO Companies & Relationships Do SEO Companies Really Have Special...
How Can I Create a Better Landing Page for More...
The Art of Republishing Old Content It is not possible...
Search Engine Optimization For Small Business Search Engine Optimization for...
Tips For Designing An Innovative And Functional Website Navigation 5...
8 Image Search SEO Tips To Give You Extra Traffic...
Ecommerce Website For Small Business: What to Focus On? Trends...
Website Marketing Services We Offer Effective Website Marketing Services Are...
What Is Baidu Search Engine? Chinese Search Engine Promising Growth...
Mobile Web Design & Compatibility Website On Mobile Device How...
Planning for SEO Success Online Marketing For SEO Success Consistent...
Custom Shopping Cart vs Generic Shopping Cart An Online Store...
Blog Search Engine Marketing Benefits & Ideas For Local SEO...
Do I Need A Professional Website Marketing Company? Tools For...
The Importance Of Colours In Web Design Mix Shades And...
Video Optimization Guide For Search Engine Optimization How to Utilize...
Some Benefits Of Outsourcing Web Design Work Business Growth You...
Tips To Ensure Your Readers Quickly Grasp Your Message Ensure...
Keyword Research For Search Engine Optimization Keyword Research Optimizing Your...
How Do I Get Started With A Google Remarketing Campaign?...
Understanding the Importance of SEO for Toronto Businesses Good SEO...
Most Prestigious Website Design Awards Acknowledging The Work Giving Recognition...
A Guide To YouTube Search Engine Optimization Techniques YouTube Search...
A Guide to Boosting Your Website Speed Responsive Web Design...
Changes In The Web That Are Important To Note Changes...
Why Does Landing Page Design Matter? We are often asked...
Is Your Page Considered Low-Quality By Google Effective SEO Strategies...
Should You Focus On Page Rank Or Domain Authority? Page...
How Can I Use Facebook Remarketing Effectively? Social Media Marketing...
Automotive Dealership SEO Campaign SEO Tactics Optimizing your Web Pages...
The Benefits Of Bing Advertising Bing Advertising Pay-Per-Click Market Online...
How Healthy is Your Magento store? Magento undoubtedly is one of...
Keeping Your SEO Ranking Up While Your Website Is Down...
Meet Our Clients: Tutor Bright | Video Production At Nova...
How To Improve Your Local Online Marketing Local Online Presence...
Why We Should Build Links From The Same Website In...
How To Design A Website That Generates Conversion Good Web...
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.