SEO Search Spam – What is it? What is Search...
Retargeting is a powerful tool to help small businesses create a name for themselves. Retargeting Toronto consumers is an effective way to get them to take notice of your company. It goes beyond the search engine – you can create a retargeting campaign with social marketing, local business listings, PPC, email lists, and more.
Consumers rarely buy your products or pay for your services the very first time they see your offer. They would rather visit your competitors’ sites and compare prices. With retargeting, you can stay in front of them. Even if they still do not buy from you, you have at least put your brand in their minds.
There are nearly 6 million people in the Greater Toronto Area. Imagine how many of them have Facebook profiles, Twitter accounts, LinkedIn accounts, etc. If you have the tracking cookie on your webpage, it will follow visitors across the web, including their social media pages. With platforms such as the Facebook Exchange, you can show messages to them on their Facebook page.
There are some who would argue that email marketing isn’t as effective as it used to be. However, retargeting takes it to a new level, as it gives you the opportunity to leverage subscriber data to get the most out of your media investment. If you put a remarketing “follow” pixel over the unsubscribe button, you will still be able to display retargeting ads to those who unsubscribe from your list.
What about mailing list subscribers who don’t even open up your emails? This is where CRM marketing comes in. It’s also referred to as Data Onboarding. It involves matching the CRM data (usually emails) of your list subscribers and/or customers with retargeting cookies so that your remarketing ads will still be shown to them.
CRM remarketing can also be used as a local advertising solution, as it can match data such as geographical regions and postal addresses with the targeting cookie.
More people use smartphones and other mobile devices more than they home computers or laptops. Your customers are taking their mobile phones and tablets with them wherever they go, and checking their apps several times a day.
There are different ways in which mobile retargeting can be accomplished: through statistical analysis of smartphone usages, with cookies, or with advertiser ID. Apple and Google users are assigned advertiser IDs, which can be cross-referenced with other IDs or signals by advertisers to confirm the identities of the users. Also, whenever a user logs into certain mobile web services, such as Gmail, and enables cookies, the ad tech provider can sync the cookies so that the user can be retargeted by advertisers. Relevant ads can then be displayed in apps.
With this method, you are going after individuals who search Google or Bing using keywords that are relevant to your business. The keywords you target can be as broad or as specific as you like. A lot of business don’t realize, however, that just because somebody types something into a search engine doesn’t necessarily mean they are ready to make a purchase, or even that they have an interest in the topic themselves. They could just be looking something up for a friend or associate.
So that you won’t waste money on presumptions, you can select to only retarget to those who find your site using highly-specific, location-based keywords so that you’ll know you are retargeting Toronto consumers specifically.
Ecommerce Traffic Sources Robust Ecommerce Website Digital Storefront Ecommerce is...
Planning for SEO Success Online Marketing For SEO Success Consistent...
What Goes Into a Flat Website Design? Which Elements and...
Web Design Vs. Web Development: What’s The Difference? Web Design...
What Are The Best Free WordPress Plugins? Content Management System...
The Strengths & The Weaknesses of Infographics Importance of Infographics...
How To Find Good Web Designers Working With Web Designers...
SEO Tips When Targeting Queries With Low Search Volume High...
What Are Some Of The Top Online Marketing Mythis? Online...
Automotive Dealership SEO Campaign Remarketing Services for Online Business Advertising...
Strategies For Choosing The Best Online Marketing Agency Selecting An...
How Can Content Marketing Be Integrated With Local SEO? Local...
Mobile Web Design Problems & Solutions Mobile-friendliness How to Achieve...
What Is Google PageRank Does Google PageRank Really Matter? Search...
Flat and Minimal Website Design Tips 3-D Websites How to...
Social Media Platforms For SEO How Does Social Media Help...
Why We Should Build Links From The Same Website In...
Looking For SEO Services? Consider How SEO Ties With Your...
The Most Important Factors of Visual Hierarchy in Website Design...
How Can You Improve Your Email Marketing? Email Marketing Just...
Mobile Web and App Strategy Mobile Search Experience Mobile Search...
Custom Shopping Cart vs Generic Shopping Cart An Online Store...
Is Your Page Considered Low-Quality By Google Effective SEO Strategies...
The Four Most Important Ranking Factors For SEO In Toronto...
Google’s Local 3-Pack Google Local Pack Maintaininh Their Competitive Edge...
SEO News & Tips For Amazon Sellers In Toronto Amazon...
WordPress vs Joomla – Which is Better? Content Management Systems...
What are the Worst Design Flaws for Law Firm Websites?...
Tips For Designing An Innovative And Functional Website Navigation 5...
What Are Some Good Google Remarketing Practices? Google Remarketing Practices...
Want to Create an Ideal Ecommerce Site? Here is What...
Is PPC Advertisement Worth My Time? PPC Advertisement Catches Attention...
8 Image Search SEO Tips To Give You Extra Traffic...
Effective Marketing Strategies Don’t Only Focus On SEO Effective Marketing...
5 Original Website Layouts To Gather Some Inspiration A Good...
A Guide to the F Pattern Layout for Text-Heavy Websites...
What Is Baidu Search Engine? Chinese Search Engine Promising Growth...
Local SEO For Multiple Locations Local SEO SEO Techniques It’s...
Why Does Landing Page Design Matter? We are often asked...
Nova Solutions Supporting Young Entrepreneurs In The City of Toronto...
Tips For Developing An Effective Icon Design Custom Website Design...
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.