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After you have a professional and effective website, the next important thing is that users are able to find your website via internet search. It does you no good to have a great website that no one can find! This is why we offer search engine optimization and website submission. Search Engine Optimization (SEO) means a couple of things. First, it means that we identify keywords and phrased that are important to your business – words that your potential customers are searching online. We include those words and phrases in the content of your website in order to give you more and better search results.
A big mistake that some web designers make with SEO however is to load websites with too many keywords or even try to cheat by adding hidden words. This is dangerous for two reasons. It can make your website difficult to read or understand which may cause your users to go elsewhere. And if Google or the other major search engines deem you to be using spammy or unethical techniques, they can actually ban your website from the search listings! This is just one more reason that it is important to have a professional and experience web design team on your side.
Second, SEO means creating or purchasing backlinks on other websites that direct users to your site. Backlinks are extremely important to your SEO ranking, but for the backlink to be effective it must come from a credible and relevant website.
Another way to ensure that your site is listing on the major search engines is through search engine submission. You many choose to do this yourself, or ask us to include it in your website design package. Search engine submission is simply visiting the major websites and filling out a form for each one. This will request that the search engine send a spider (a program) to your website and then bring back data to the search engine in order to list it in relevant searches.
In addition to using SEO to generate traffic, you can also use Pay Per Click (PPC) campaigns, which is also a service that we offer. PPC is paid advertising on Google and the other major search engines. When you use Google, you probably notice that after you type in a search word, you get a list of websites at the top of the page that say “Ad” next to them. This is paid advertising that the owner of that website or company has purchased – but they only pay when you click.
So PPC advertising is when you bid on keywords or phrases and when you win those keywords, your website link gets a top spot in the search rankings. This is an excellent technique to drive more traffic to your website – especially if you have a newer website and have not had a lot of time to establish a web presence through SEO.
While SEO, search engine submission and PPC are the primary ways of driving traffic to your website, there are a few others as well. Our goal is to see your website be successful, and we would be happy to discuss these and other strategies with you if you wish.
The use of images on as part of your web design when you are selling a product cannot be overstated. Since users tend not to read carefully when they are online, having large images that demonstrate the features and benefits of a product is very important.