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Over the past weekend Google had done an algorithm ranking update during and to our surprise, Google did confirm it. Danny Sullivan from Google tweeted that yes, an update was undertaken. Via Google’s @searchliason account, Danny gave an in-depth explanation of the update. Update Confirmed by Google According to Danny, last week is when they... Read more »

As the top search engine in the world, Google aims to provide users with the most relevant results for each query. According to Google, one out of five queries made on the search engine has a location component to it. This is why it’s important for businesses to invest in local SEO. Making the information... Read more »

Have you noticed a change in Google’s mobile search result interface? Well, you’re not alone. It’s now confirmed that Google is introducing the new curved mobile search results interface. The new design features results cards with beautiful rounded or curved corners. This design has been tested for a couple of months now and so it comes as... Read more »

If you are keen on following local search results, you may have noticed some significant changes in recent weeks. According to search engine specialists, Google launched a new algorithm update that specifically affected local search results. This new update is said to have only had an impact on the local organic search results. The non-local... Read more »

These days, advertisers are everywhere. Brands are consistently placing themselves in front of consumers on Google searches, social media ads, billboards, TV commercials, and more. With a sea of marketing content surrounding each target market, it’s an immense challenge to make your brand heard.The only solutions to this scenario seems to be to take a... Read more »

At any given moment, millions of websites are vying to be on the first page of a Google search engine list when someone wants to look up a product or service. What can a business owner do to improve their odds of connecting with a potential customer? This is the scenario that makes Nova Solutions... Read more »

On March 14th 2017, Nova Solutions participated in the annual Young Entrepreneurs Conference hosted by the Digital Enterprise Management Society at the University of Toronto Mississauga. The participants of the event included young entrepreneurs, business students, and partners such as TD, Robert Half Technology, Spotify, Investors Group, TEDx, Awake, and many more. The Young Entrepreneur Conference... Read more »

While Moz and WordTracker have covered the impact of organic click-through rates on the SERPs, we have yet to publish raw data showing our findings, until now.   The theory revolves around the fact that if more people click to your website, and stay on your website (rather than clicking the back button), should you... Read more »

The average internet user watches over 30 online videos every month.That’s average, some watch many more—think about your own habits and the habits of the people you know. Younger demographics tend to watch more.Do you think it would have a positive impact on your business if your video was one of those 30? YouTube is... Read more »

Magento undoubtedly is one of the best platforms one can opt for their ecommerce business. Designed for a user friendly interface, easy installation and ability to incorporate endless add-ons and Magento plugins, it provides for a complete shopping package of an ecommerce store. However, the overall performance of an e-store is not just restricted to... Read more »