Developing Website Marketing Strategies How Website Design Impacts on Your...
There are a variety of tools and programs available for checking the traffic on your website. As part of your web design package we will provide you with an analytics tool. There are also a number of online sources that you can uses as well, Google Analytics being the most well known of these.
Tracking your online traffic is a great way to measure the impact that your business is making in the online world. There are even tools available that let you track your competitors’ traffic in order to see how you are measuring up against them. Sudden increases in traffic can mean a number of things, including that you are climbing the rankings of search engines (SEO) or that your pay per click (PPC) campaign is a success. Sudden drops in traffic usually indicate a problem – and by tracking your online traffic, you will be in a position to deal with the problem much earlier on than if you had not been tracking your analytics.
How regularly to check your analytics can vary depending on how large your company is and how much of your business depends on or is driven by your website. A good rule of thumb is to at least run monthly reports in the early stages and then re-evaluate after a few months to determine whether more or less reports are needed.
There are a number of statistics that can be gleaned from your analytics report. Some of these of course will be more valuable to your business than others. Here are a few numbers that you should probably be paying attention to.
This is the raw data of how many users are visiting your site. This number in a single report may not be of much use but compared over a number of reports you can determine whether the number of visitors to your site is increasing, staying static or decreasing.
Referral sites are other websites online that users click to arrive at your site. If your top referral site is Google, then there is a good chance that you have a fairly high search engine ranking. Other popular referral sites include social media sites such as Facebook and Twitter. Knowing where the bulk of your traffic is coming from is valuable information when you are deciding how to spend your marketing dollars.
Bounce Rate refers the percentage of visitors who visit one page on your website (usually the home page) and then immediately leave. This may happen because the user went to your page by mistake, but more often it happens because the user did not find what they were looking for. If your bounce rate is high it may indicate a problem with either your web design or content, or it may indicate a problem with how your website is listed in search engines.
Of course, there is lots of other data that you can track that may be of benefit to your business. You can track which pages on your site have the most visits, the geographic locations of your visitors, the types of devices used to visit your webpage and so on.
As you discover upward or downward trends, you can then compare these against other statistics such as sales, new accounts etc. Through regular tracking of your online traffic, you can make changes and adjustments to your online strategy as necessary to improve your online success!
Developing Website Marketing Strategies How Website Design Impacts on Your...
Learn About SEO In Toronto With These Helpful Guides &...
Avoid Overloading Your Website With SEO Content Quality SEO Content...
What Are Internet Marketing Mistakes I Should Be Avoiding? Internet...
My Competitor’s Traffic Research How Much Traffic My Competitor’s Sites...
Planning for SEO Success Online Marketing For SEO Success Consistent...
A Guide to the F Pattern Layout for Text-Heavy Websites...
How Healthy is Your Magento store? Magento undoubtedly is one of...
Essential Elements For Ecommerce Website What Is WordPress? I Need...
Can Link Building Hurt My SEO? Creating High-quality Content Don’t...
6 Pay Per Click Advertisement Tips For Startups Pay Per...
Domain Authority and Links Local Search Ranking Search Engine Marketers...
Review Management Online Reviews From Customers Business’s Reputation No matter...
What Are Keywords How to Use Them for SEO Keywords...
How To Update Website By Yourself Design Changes Can I...
Essential Elements For 404 Error Page A “Not Found” Page...
Advantages Of Custom Web Design Having A Customized Website The...
Tips To Ensure Your Readers Quickly Grasp Your Message Ensure...
What are the Worst Design Flaws for Law Firm Websites?...
Should You Focus On Page Rank Or Domain Authority? Page...
The Importance Of Colours In Web Design Mix Shades And...
What Are The Elements Of Good Interaction Design? Good SEO...
What Is Google AdWords And Why Should I Use It?...
SEO Budgeting & Service Providers Online Marketing Budget Сhoose an...
How To Improve Your Local Online Marketing Local Online Presence...
Steps To Take To Make Sure Your Website Is Mobile...
SEO Tips When Targeting Queries With Low Search Volume High...
Ecommerce Traffic Sources Robust Ecommerce Website Digital Storefront Ecommerce is...
How SEO Marketing Compares To The Entertainment Industry? SEO Marketing...
Importance of High Quality Images on the Web An Important...
Hottest Trends In Ecommerce Web Development Ecommerce Web Development Current...
How Can Content Marketing Be Integrated With Local SEO? Local...
What Can We Expect From Magento 2.1? Magento 2.1 Learn...
Time Frame For Building A New Website Building Your Website...
SEO Trends for Website Optimization in 2021 This post shares...
Nova Solutions Supporting Young Entrepreneurs In The City of Toronto...
Advantages vs Disadvantages Of A Custom E-commerce Website E-commerce Industry...
How Can I Build My Brand with Internet Marketing? Build...
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.