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If you have been struggling to secure increased organic traffic this article is for you. Your website’s authority is a vital factor that determines the traffic you get from Google. The higher the authority, the more traffic your website gets. As much as Google focuses on ranking pages and not websites, it will be easier for you page to get a good ranking if your website commands significant authority. So what are the things you need to do if you’re building website authority within 90 days?
Before we dive into the actions you ought to take to achieve a healthy website authority, let us look at the process of calculating website authority.
When you visit the SEMrush page- a search engine and SEO analytics software- you will notice there is a number (on a 100-point scale) the software allocates to every domain known as an authority score. This number indicates how important your domain is, meaning the higher the number the more website authority your site has.
The Authority score utilizes machine learning for calculation and it is a proprietary metric. The software uses a domain’s specific metrics to measure the authority level. This specific metrics includes a domain’s organic search traffic/position, backlink profile, and other traffic data relating to the specific website undergoing ranking. That is how SMErush calculates website authority. Now, let us look at ways of building website authority.
Toronto SEO experts will tell you that creating and publishing high-quality content (in websites that fall in your niche) which has a high domain score and popularity when it comes to your audience, is one way of increasing the authority of your website. This is guest posting.
When you guest post, you will want to link back the audience to a related post on your website thereby creating some degree of authority for that website.
Find out if your friends are ranking for similar keywords as you. If this is the case, ask them to do you the favor of adding a link back to your website in their content. Make sure that the keywords they are ranking are core to your business but not to theirs. This ensures that you do not have conflicting interests.
By being invited to speak as a guest on podcasts, you can greatly benefit from backlinks and mentions in the show’s notes. Find out how you can utilize a high authority podcast and the results will amaze you.
When you write high-quality content you will definitely attract more links to your website. Here are examples of content that have the potential of generating the most links:
• Authoritative content answering popular questions
• Strong political or opinion posts
• Content providing original insights and research
• Authoritative news content relating to new developments or products
By promoting your content regularly via social media channels you expose more people to it. If these people love what they are consuming from you, there is a very high possibility that they will share it on their own platforms for others to see thus increasing your chances of getting links. Nevertheless, you have to share new, captivating content multiple times if you want to gain more attention.
By utilizing the above tactics you will increase your website’s authority in a short period.
A few years ago, when black-hart SEO techniques had taken over the web, many people wrote content in order to trick search engines to rank their pages high on SERP. Search engines later revised their algorithms to ensure people pay attention to the quality content that was being published on their web pages. Gone are the days when you would fix keywords in a blog title that made it sound unnatural in order to rank high on search.
Search engines will really look at how users have interacted with your content in order to determine how well it is going to be ranked for relevant searches. For instance, if your blog contains all the relevant keywords with proper placement, but it doesn’t flow naturally, most people will visit the page and move away fast because of poor quality content. Search engines will translate this high bounce rate as a negative factor that undermines your rankings. That’s why SEO specialists are taking time to develop content marketing strategies with a goal to remain creative, unique and SEO friendly.
The best type of content is not only well-optimized for search but also engaging to users. Web users will always share your content if the information you provide is helpful, interesting and new. If you make it a habit to rewrite posts that have been covered on different platforms, you risk negatively affecting web rankings due to duplication and also losing user interest.
Content writers should focus on what they do best, which is making sure the information is captivating and relevant to users. SEO experts on the other hand, should be able to help bring out the content in a way that search engines will easily crawl and index the web page. This includes taking steps to make the post or page SEO friendly like adding meta description and title tags.
The worst that you can do is to copy and paste content from different platforms and share it like your own. Google considers this as a major issue and can even penalize your website for it. You never have to reinvent the wheel by coming up with fresh information. Get inspiration from other platforms that offer a similar product or service and then make it uniquely yours. Make sure the content is published well, avoid heavy images, very small fonts and make use of internal links to boost SEO.
The first step is connecting with the Google+ community and establishing fans over time. You have to look for people who will identify with your brand and find your content engaging. These are the people who will read your messages and share them with others in their networks. They become some sort of brand advocates. They not only love your product but are also eager to tell the world about it. A good way to go about this is to let Google+ connect you to such people. This increases the group from which you can form your audience and potential new clients.
You may need to group the various connections in three circles depending on their eagerness, characteristics and the likelihood of them sharing out your content. As such, you may have potential candidates, engaging fans and your brand ambassadors. In your first search, target a wider group to increase chances of finding users who can be brand ambassadors. You will be looking for users who are discussing your topic and product. You can also use keywords and hashtags related to your industry, brand and product. Another source can be your competitors’ pages who may provide you with people more likely to identify with your product. You can also identify users with greater influence by using the ripple feature. This indicates the public shares a user’s link generates and shows you the influence a user wields.
Adding people to your circles is just the first step and it is an easy one. The second step involves you getting on these people’s radar. This will take long and more work as you have to start commenting, sharing and engaging them. It will take some time for them to notice you but soon you will see people also engaging with your content and these you can now move to people who engage circle. High level of activity on your Google+ profile will also positively impact your SEO results overall.
This is a good step which allows you to identify the people who can be your brand ambassadors. All you have to do is create a special offer for the people in your ‘fans who engage’ circle and send it to them using private message via an opt-in. The message and offers you give should fulfil the receivers’ needs and be more unique than the usual discount offers. You do not want to be viewed as a spammer but as someone offering a special unique deal. Those who opt in can then be moved to the third circle of brand ambassadors.