How to do an SEO competitor analysis If you are...
It is not enough to keep creating content for your readers-you must also ensure that the message you are trying to pass across is being understood by your audience. This is the goal of every writer. There are several things that you can do to ensure that your reader quickly grasps your message.
When writing your content, consider the average reading level which can be scored using various metrics. One system of scoring the reading level of content is the FleschñKincaid readability scoring system. In simple terms, it is necessary to ensure that your content can be read and understood by any grade 8 student. Remember you are creating content to communicate and not to impress or intimidate. Choose your words and phrases carefully. Don’t be pompous for the sake of showing off. Break down the content into manageable bites that can be easily digested.
Poorly structured sentences are difficult to understand. If you feel that you have a problem structuring your sentences, there are plenty of tools you can use to work around this. You can also consider the old fashioned method of reading your content out loud to get a feel of how it sounds. If it doesn’t sound right, consider restructuring this until it does.
If you want your audience to quickly grasp your message, you should get to your message quickly. You should keep in mind that on the internet, there are millions of articles written and shared by brands. You only have a few seconds to tell your reader why they should keep reading your article. You do this by getting to the point quickly enough while you still have their attention.
This is especially true if you are venturing beyond what you would normally call your boundaries. It is necessary to ensure that you keep your message relatable to your audience by including everyday snippets and anecdotes.
Always remember that when you are creating content, you are doing it for your audience and not for yourself. As such, it makes perfect sense to seek to understand your audience. This can be done through simple surveys shared on your site and social media pages. A better understanding of your audience will help you structure your content to suit their needs.
The more you learn and understand your industry, the better suited you become to create content that passes across an important message in a simple manner. A deeper understanding of a particular topic allows you to simplify the message in a manner that even a 3-year old can understand. Keep that knowledge fresh and you’ll be well on your way towards becoming a better content creator.
Lastly, once you upload your content, take time to engage with your audience in the comments’ section. Don’t just dump and go. It is helpful to you to find out what your audience thinks, as this will allow you to better tailor your subsequent content.