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When it comes to e-commerce, website design is an ongoing process. Creating the site is only the first step, you must also maintain it, optimize it for search engines, keep up with analytics, do testing, and keep up with security. Fortunately, there are many e-commerce tools available that make everything a lot easier. Every aspect of web design and development, from layout and navigation to analytics and testing, is covered with a wide array of e-commerce tools.
If you want to run an online store, you’re going to need to actually set up the store on your site and implement a shopping cart. Fortunately, this is all made easy with the use of toolkits.
Take WooCommerce, for instance: it’s the most popular WordPress plugin for e-commerce sites – and it’s free. it comes with features that allow you to convert your WordPress site into a store. It can be managed with an intuitive UI. With the reporting feature, you can check to see how each category of your store is performing each month
Another good e-commerce toolkit for web design is Spree Commerce. This is essentially an open-source platform or hub that is easy to customize and maintain. The platform enables simple sales management through multiple storefronts, not only online but offline as well. More than fifty payment gateways are supported. Tools include custom tax logic, page checkout, Google Anaytics, etc.
Keeping track of visitor activity and sales is essential when running an online store. You need to know what sales, when, and who’s buying. Google Analytics is a must-have tool, as there are features critical for those involved in e-commerce. When you run it with default settings, you will see results based on all of the data available. However, with the use of advanced segment analysis, you can look at smaller segments, such as customers coming from Canada only or any other country.
It’s in your best interest to learn how to use Analytic’s advanced filtration so that you can get specific results and exact information.
These types of tools include features and functions that contribute to the order process, including automated confirmation emails, and inventory management. For an e-commerce website, you’ll need tools that can do the following:
– Send out automated confirmation of orders and shipment notifications.
– Process orders in bulk or individually and printing invoices.
– Enable customers to cancel their orders before they are shipped.
– Setup and handle returns or refunds if you offer htem.
– Manage inventory
– You might also want tools that will help you with shipment tracking. There are tools available with built-in trackers that will allow customers to track their shipment through various carrier shipments.
These are important for the overall website design itself, as they offer different ways of displaying products. They offer retailing features such as the ability to upload photos of products, product descriptions, information about up-selling, and the latest deals that you are promoting. They allow you to organize your store and showcase specific products. A zoom tool also comes in handy so your prospective customers can get a closer look at your products.
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A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.