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When it comes to e-commerce, website design is an ongoing process. Creating the site is only the first step, you must also maintain it, optimize it for search engines, keep up with analytics, do testing, and keep up with security. Fortunately, there are many e-commerce tools available that make everything a lot easier. Every aspect of web design and development, from layout and navigation to analytics and testing, is covered with a wide array of e-commerce tools.
If you want to run an online store, you’re going to need to actually set up the store on your site and implement a shopping cart. Fortunately, this is all made easy with the use of toolkits.
Take WooCommerce, for instance: it’s the most popular WordPress plugin for e-commerce sites – and it’s free. it comes with features that allow you to convert your WordPress site into a store. It can be managed with an intuitive UI. With the reporting feature, you can check to see how each category of your store is performing each month
Another good e-commerce toolkit for web design is Spree Commerce. This is essentially an open-source platform or hub that is easy to customize and maintain. The platform enables simple sales management through multiple storefronts, not only online but offline as well. More than fifty payment gateways are supported. Tools include custom tax logic, page checkout, Google Anaytics, etc.
Keeping track of visitor activity and sales is essential when running an online store. You need to know what sales, when, and who’s buying. Google Analytics is a must-have tool, as there are features critical for those involved in e-commerce. When you run it with default settings, you will see results based on all of the data available. However, with the use of advanced segment analysis, you can look at smaller segments, such as customers coming from Canada only or any other country.
It’s in your best interest to learn how to use Analytic’s advanced filtration so that you can get specific results and exact information.
These types of tools include features and functions that contribute to the order process, including automated confirmation emails, and inventory management. For an e-commerce website, you’ll need tools that can do the following:
– Send out automated confirmation of orders and shipment notifications.
– Process orders in bulk or individually and printing invoices.
– Enable customers to cancel their orders before they are shipped.
– Setup and handle returns or refunds if you offer htem.
– Manage inventory
– You might also want tools that will help you with shipment tracking. There are tools available with built-in trackers that will allow customers to track their shipment through various carrier shipments.
These are important for the overall website design itself, as they offer different ways of displaying products. They offer retailing features such as the ability to upload photos of products, product descriptions, information about up-selling, and the latest deals that you are promoting. They allow you to organize your store and showcase specific products. A zoom tool also comes in handy so your prospective customers can get a closer look at your products.