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Blog Search Engine Marketing
Local marketing is now a big factor in the ecommerce industry. Businesses know that they should blogging, and they know they should be boosting their local visibility, but most businesses don’t realize that they can do them both at the same time. Blog search engine optimization is a viable strategy for local internet marketing.
If you haven’t yet started a blog, you’ll be glad to know that it isn’t difficult at all. Platforms such as WordPress are very easy to use. You can create your first post within minutes of setting up an account. While you should post on a regular basis, you should not do it too often. Don’t post on your blog for the sake of posting. Your posts should contain information that people in your area would be interested in reading about.
There are many reasons why this strategy will benefit your company:
Try to make your blog useful for not only yourself, but for your community. People will get bored if you keep posting typical “how-to” articles relating to your industry. For local SEO purposes, you must turn your blog as a virtual hub for locals to hang out at.
So, you’ve got your blog set up, now what do you post? To help with your local SEO efforts, here are some ideas:
When you create the blog, integrate it as part of your current website, as either a sub-domain or part of a dedicated subdirectory. Also, do your keyword research. Select the right keywords for your posts and include names of the locations you wish to optimize for. Blog search engine marketing is definitely something you should be doing if you want to reach out to local consumers.