Top 12 Tips to Boost Organic Traffic - SEO & Web Design | Nova Solution

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Top 12 Tips to Boost Organic Traffic

Tons of tips that can help increase organic traffic on websites exist on the internet. Today let’s explore some of the top 12 actionable tips that can help improve SEO for any website.

EMAIL EVERYONE YOU LINK TO

Backlinks are a crucial ranking factor but link building can be a very hefty task.

So, an easier method to build backlinks is to email everyone we link to. This way the content will reach more people and if it’s worth it, the website will start more getting likes and shares which may bring new opportunities your way.

CARRY OUT AN ANNUAL CONTENT AUDIT

Content audits help in analyzing all the material on any website and help in deciding what needs to be kept, deleted, or edited.

Doing so can help increase the website’s traffic.

Audits can help you update and reorganize the content so it ends up increases the viewers to the site.

Now, a content audit can be carried out with the help of Ahrefs’ free WordPress plugin or choose any other free tool available.

REUSE BLOG POSTS IN THE FORM OF VIDEOS

If a previous blog post has a good amount of organic traffic it might be a good candidate to repurpose as a video. This might help in attracting more visitors.

Another great method of boosting traffic is to reuse popular content that people are searching on YouTube.

REPAIR PAGES WITH BROKEN BACKLINKS

Pages with dead backlinks are no help with ranking because the page doesn’t exist.

Start fixing those broken backlinks only if the page is worth saving and has high-quality backlinks. If not, then leave it be.

Let’s talk about the three ways that broken backlinks can be fixed:

a) Requesting a change of link: Reach out to the person who made any mistake in linking your works URL and make them fix it.

b) Redirecting: The old URL can be redirected to the new URL if it exists. If there is no new page, the old URL can also be redirected to a similar and relevant page on the website.

c) Reinstating: If due to any reason or error the page has been deleted it can be re-uploaded. Then, automatically all of the backlinks will signal towards a working page.

KEYWORD RESEARCH NOT IMPORTANT ANYMORE

A popular question people ask is what is the point of optimizing for a single keyword when they are likely to get traffic from hundreds of them?

This thought process is wrong because people fail to understand that keywords altogether are connected to its topics search traffic capability.

Keyword research helps ensure that the most effective method of searching for a topic is being used and it helps in finding the most important information about a topic.

KEEP AN EYE ON COMPETING BACKLINKS FOR UNDERPERFORMING CONTENT

One of the reasons for not ranking number one when it comes to the targeted keywords is that your competitors may have better quality backlinks.

Ahrefs has a free SERP checker that can be a huge help in determining if that’s the case.

To correct this what needs to be done is that people linking with low-quality content need to be found and persuaded to link with us.

This can be done by opening up top-ranking pages and spotting weak content links that are more deserving of our work rather than the competitors.

Ahrefs Alerts can be used to create new backlinks and paste those in the competitor’s URL that needs to be targeted. New alerts can easily be found this way.

CHANGE IMAGES INTO BACKLINKS

A content that comprises of infographics or images is likely to be used by other people for their content creation.

Usually, people are nice enough to link back to the main resources when using someone else’s content. However, not always, and if not they should be contacted and requested to do so.

People doing so can easily be found by simply doing a right-click on our image and selecting ‘Search Google for image”.

INVEST IN A CACHING PLUGIN

Caching can help accelerate any website for the visitors, a few reasons why that matters are as follows:

a) The likelihood of a visitor leaving a page if it takes time to load is very high.

b) The pages speed can vary on mobile and desktops.

By installing a caching plug-in it can be guaranteed that any of the pages visitors won’t face any kind of speed-related issues.

OPTIMIZING DEFINITION FEATURED SNIPPETS

Google pulls pages that have a definition because most of the time searchers are looking for some kind of definition.

So, what can be done is that all of the pages should have “What is” or “What are” keywords. Ahrefs site explorer can be used in doing so. By adding these keywords to each post, the likelihood of Google showing researchers the desired website increases.

EMBED ALL VIDEO CONTENT ON APPLICABLE POSTS

The videos tab in Google search not only shows the relevant youtube videos that people have searched for but it shows all the applicable video embeds throughout the internet that have the searched keyword in them.

This highlights the importance of embedding videos to get maximum traffic.

REPLYING TO APPLICABLE HARO REQUESTS

HARO helps link different journalists to sources. The best part is that it’s free, and by signing up on it journalists can send requests to the content creators. The content creators should meet all the email requirements. This process can be made easier with the help of the Gmail filter which enables the user to only receive relevant work emails.

SPICE UP EXISTING CONTENT BY ADDING MISSING SUBTOPICS

The potential to rank high on search engines relies on the keywords that are being used in it. Sometimes people end up missing some important things in first drafts.

A very simple action needs to be taken to rank high. Start by finding similar content to the post, and just spotting new keywords that might be missing in it. By adding those keywords to the old post traffic can easily be boosted.

ADDING INTERLINKS TO NEW PAGES

Interlinks assist visitors in moving from one page to the other which helps in improving rankings.

Applicable interlinks can be found by searching Google for a website and we add the new page’s keywords to it. This will help in spotting relevant old content to link with the new content.

CONCLUSION:

These small tips can have a huge impact on any website rankings. Their implementation can take less than three hours which is nothing when compared to the positive impact it will have on a website’s performance.

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