A Guide to the F Pattern Layout for Text-Heavy Websites

Tips to Design Effective Textual Content

Make your content as visually appealing as possible

When designing a website, one of the issues that most people experience is dealing with text that ends up longer than expected. When the text appears too long, it tends to mess up the overall visual design. Issues such as text that overflows its container or becoming too small to be visible can be controlled with proper website design. We’ll share with you a few tips to fix such common issues and make sure your text is as visually appealing as it should be.

Why typography is important in website design

Typography can make or break your website design. Your choice of typography will determine whether your content is readable and appealing to its users. This means you have to decide on the size, color, spacing, and placement of text on your website wisely. Making good use of negative spacing is also recommended in website design. Take your time to understand how different elements need to fit on a page in order to make the content easy to consume. Remember that when readers feel overwhelmed, which often happens in text-centric websites, they will abandon the site altogether. We’ll share some tips and tricks below on how to make your text enhance user engagement and ultimately boost conversion rates.

Use space to make text breathable

Negative spacing is one of the most important features of modern website design. The texts you show on your page needs to be properly separated from each other. Don’t be afraid to use lots of space in different sections of the page. For instance, use space to separate the paragraphs and divide the information into chunks making it easier for your readers to follow through. Spacing is especially important for landing pages, blogs, and portfolio sites. These are pages that need a great readability score.

Choose the right font color

Your choice of font color will also play a huge role in determining the text readability. The wrong choice of color can irritate the reader and make users leave the page. Take your time to learn about the psychology of colors and how this impacts your website design. Don’t use a very light font color on a white background because you reduce the text’s visibility. If the elements are overlapping, the difference in their colors shouldn’t be so extreme. Learn how to use certain colors such as red which is often used in e-commerce web design to highlight slashed prices.

Choose the right font size

The size of the font will determine the flow of content on a page. For instance, if a larger font size is used it means that part is leading the content that follows. Use titles and subtitles wisely making sure they’re helping you to structure your content in the right way. Use bigger font sizes when you need to emphasize on certain text.

Mind your content size

Try and divide large chunks of content into shorter bursts. This really helps your readers to commit to the content and follow through to the end when they can see there’s not too much going on. Online users are more inclined to visual content so if you want them to read through text, you need to ensure that the font size, color, spacing and amount of text is just right.

Parting shot

There’s no secret formula for designing dynamic text. There are so many new changes in typography being introduced that it can be hard to keep up. Use text designs to engage your readers and give your site better rankings. Hire a SEO Toronto company to help you optimize the content for search engines and you’ll be good to go.


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