Do I Really Need An SEO Expert? Can’t I Just...
Just like every other industry, SEO has various myths that leave people confused. These myths harm their time, cash, and work quality. So today, let’s take a look at 10 SEO myths and debunk them once and for all.
SEO requires time and commitment, on the surface, it sounds like very repetitive advice, but it’s true if time is not given to a website, in most cases its traffic can start to decline rapidly. This means when neglected, things can take a turn for the worse, fast.
Various factors can lead to a decline in traffic:
In this fast-paced market every other day there is a rumour that SEO is dying. This is a false statement.
SEO is constantly evolving which means that certain old tactics are dying as new tactics make their way into the SEO market.
The truth is that as long as people are using search engines, there is no way that SEO could die.
Duplicate content can be two links on two different websites taking us to the same blog.
Although there is no penalization for duplicate content, it should still be fixed because it can lead to other complications such as:
Crawl with Ahrefs’ Site Audit can be used to clear some concerns about duplicate content on any website.
An increase in social signals is a positive Indicator for any content creator. When their page gets a good amount of likes and shares, it indicates that their work is genuine and entertaining.
People have mixed reviews when It comes to the Correlation between social signals and rankings. Many researchers like John Mueller from Google say that rankings are not directly affected by social signals.
They have come to this conclusion after noticing how easy it is to exploit social signals.
Whereas, other researchers suggest that social signals do have a positive impact on content because:
A popular question people ask is what is the point of optimizing for a single keyword when they are likely to get traffic from hundreds of them?
This thought process is wrong because people fail to understand that keywords altogether are connected to its topics search traffic capability.
Keyword research helps ensure that the most effective method of searching for a topic is being used and it helps in finding the most important information about a topic.
PageRank helps us study the quality and quantity of the backlinks of a page and assists in figuring out its value.
Even though google discontinued public PageRank scores in 2016, In the year 2018 they confirmed that PageRank is still a crucial Ranking factor. Thus it is still very important to get top-notch links to all webpages.
People think that just because they are paying Google for ads, Google is going to rank them higher. The truth is that this idea is false.
BUT, PPC can help indirectly in achieving higher rankings. Believe it or not, PPC ads help attract backlinks.
By investing in Google Ads the results can be shocking because as a result of PPC people are able to get backlinks from new websites.
A common misunderstanding is that people think that long-tail keywords consist of a lot of words which is not always true as they refer to queries with low search volume. Which means that its word count doesn’t matter at all.
It is not an easy task to rank for long tails as mostly google ranks the same results as it would for the main keyword so the idea that long tails are easier to rank for is not entirely true.
But, one type of long-tail keyword called topical long tails is much easier to rank.
Content creators often tend to republish content without facing any kind of issue which makes people wonder why so many efforts are put into keeping content fresh.
The answer to this is that Freshness is more important for some queries than the others, at the end of the day it all comes down to whether the freshness of the content has any effect on the content quality or not. A great example of understanding this is that freshness would not matter for a query like “how to tie shoelaces” but it will matter for a query like “How is the weather today”.
People assume that the number one result can achieve the most traffic which makes them desire to be on the number one ranking. But, our recent study on 100000 search queries proved that the top-ranking pages achieve 49% of the most searched traffic.
The reason behind this is that most of the pages get traffic from various keywords.
This shows how more focus should be put on traffic rather than obsessing over achieving first-place rankings.
Some tips to do that are:
The list of myths about SEO is never-ending but these 10 myths that were debunked today are the most common myths that people come across on a day to day basis, So it was time someone debunked them once and for all.
6 Ideas For Conversion Focused Website Design Business Website How...
SEO For Mobile Becoming Increasingly Important For Toronto Businesses Mobile...
Essential Elements For 404 Error Page A “Not Found” Page...
Ways To Make Your Online Shopping Website Design Unique Online...
Why Should I Use Landing Pages For PPC And What...
How To Utilize Call Tracking In Pay Per Click Campaign?...
Some Benefits Of Outsourcing Web Design Work Business Growth You...
Ecommerce Traffic Sources Robust Ecommerce Website Digital Storefront Ecommerce is...
Why You Must Work With SEO Companies in Toronto That...
The Benefits Of Bing Advertising Bing Advertising Pay-Per-Click Market Online...
Developing Website Marketing Strategies How Website Design Impacts on Your...
What Is Google PageRank Does Google PageRank Really Matter? Search...
Using Pinterest For SEO And Your Business In Toronto Creating...
Automotive Dealership SEO Campaign Helpful Tips For WordPress Website using...
Google’s Local 3-Pack Google Local Pack Maintaininh Their Competitive Edge...
Adwords Management: The Effectiveness Of Call Extensions Adwords Management Call...
Mobile Web and App Strategy Mobile Search Experience Mobile Search...
The Effect Of Data Encryption On Paid Search Why you...
Time Frame For Building A New Website Building Your Website...
6 Pay Per Click Advertisement Tips For Startups Pay Per...
What Are Internet Marketing Mistakes I Should Be Avoiding? Internet...
Mobile Web Design & Compatibility Website On Mobile Device How...
What Is Google AdWords And Why Should I Use It?...
The Importance Of Colours In Web Design Mix Shades And...
Automotive Dealership SEO Campaign Building And Running A WordPress Website...
The Most Important Factors of Visual Hierarchy in Website Design...
Changes In The Web That Are Important To Note Changes...
What Are Keywords How to Use Them for SEO Keywords...
Machine Learning & How It Affects SEO Industry Machine Learning...
What Are SEO Techniques For Honest Link Building? Which Methods...
Selection Of Marketing Tools Selection of Marketing Tools Tools That...
Do I Need A Professional Website Marketing Company? Tools For...
How Can I Use Facebook Remarketing Effectively? Social Media Marketing...
Nova Solutions Supporting Young Entrepreneurs In The City of Toronto...
Some Indications That Your Website Needs To Be Updated Website...
In What Ways Can Video Marketing Help My Business? Benefits...
Is PPC Advertisement Worth My Time? PPC Advertisement Catches Attention...
Blog Search Engine Marketing Benefits & Ideas For Local SEO...
Effective Types of Personalized Product Recommendations An E-commerce Store Effectively...
Ecommerce Conversion & Optimization Landing Page Optimization Attaining Higher Sales...
Should You Focus On Page Rank Or Domain Authority? Page...
Creating An Effective SEO Strategy Growing Online Presence Time And...
How Can Content Marketing Be Integrated With Local SEO? Local...
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.