Shape Use In Website Design

Website Layouts

How To Implement Shapes?

Shapes are a basic element of website layouts. They are used in a number of ways, from conveying special meanings to organizing information just like colours could be used to convey certain messages. Every website requires shapes of some sort in order to look interesting. If a webpage appears to be too flat, it can be boring. Shape use in website design may include geometric, organic, and abstract. The geometric variety, including squares, circles, triangles, ovals, etc… are the most commonly used. Natural images include elements found in nature, such as leaves and stars. Icons, symbols, and other uncategorized images belong under the abstract category. These are usually added to a layout through images.


The popularity of certain geometric elements in web design comes and goes. In 2011, for instance, many web page designs featured diagonals. Squares of various colours and sizes became popular in 2013. Currently, webmasters are opting for a minimalist design and tend to go with clean and simple geometrics as well as laconic outlines. The idea is to make the content appear organized and well-structured.

Polygon web design has been popular over the past year or so as well.

How Different Elements are Used

If you are wondering how to implement shapes in your web design, here is an overview:


A polygon can be described as any closed shape with at least three angles and sides. These can be simple, regular, or irregular. They are usually found in the background of a web page, as they offer sharpness and depth. Low poly designs are traditionally found in retro style video games. Today, many web designers are experimenting with the style.


Diamonds, or rhombus, are elements that can be placed into the layout either separately or inner-connectedly. They are ideal for logos or headings and provide a contemporary look for web pages.


Diagonals can be used to arrange content in a well-structured manner with vertical and horizontal lines. They serve a purpose of drawing viewers’ eyes from one point of the page to another point. Diagonal lines tend to be found on creative website layouts.


Circles have been recognized and used for as long as humans have been around. They symbolize completeness, unity, infinity, etc. On websites, they can be incorporated in every area on a page: the logo, icons, buttons, and image thumbnails. Circles can be used in a variety of sizes and colours. They can be simple 2D elements or 3D bubbles.


The hexagon is another versatile symbol that can be used in web design. It can be used in icons, logos, buttons, and other creative elements. It’s a more recent trend since early technology did not provide an easy way to make them.

Hexagons are often used with other elements, such as circles and squares.

Squares and rectangles

Squares have been used for organization purposes as well as fun and creative purposes. Box type elements have been used in web design since its earliest days. Web and graphic design technology has advanced to the point at which they can be used in very creative, exciting ways without looking clunky or cheap.


Triangles are strong elements can be used to force the viewer’s focus on a specific area of the page. More often than not, they are used with squares or rhombuses.

Natural Shapes

Popular natural elements you will find in web design include:

– Stars

– Flowers

– Leaves

– Hearts

– Animals

– Trees

– Clouds

When selecting shapes for your web design, key factors to consider include the message(s) your brand conveys, how you want the content organized, and appearance.

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