What Should I Include In My SEO Checklist? My SEO...
Local Search Ranking
Search Engine Marketers
Each year, Moz conducts a study of the top Local Search Ranking Factors by interviewing several experienced search engine marketers. The study is conducted in four different parts:
The following are the most important local organic ranking signals:
Note: Star ratings and rankings can be important to users, but they don’t really matter in terms of your search ranking.
Note: Having local keywords in your domain name doesn’t really help all that much.
You can majorly damage your ranking by:
Bottom line: Incorrect business information, whether intentional falsehood or accidental mistake, will be very detrimental to your Google ranking.
These nuggets of information are only a portion of what Moz’s study reveals. If you’d like to read more, check out the full study here.
In the meantime, one thing is certain: if you cater to the user’s needs and make it easy to find your business and find out more about it, you will be setting yourself up for success.
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Office Hours: M-F 9am – 9pm