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Local Search Ranking
Search Engine Marketers
Each year, Moz conducts a study of the top Local Search Ranking Factors by interviewing several experienced search engine marketers. The study is conducted in four different parts:
The following are the most important local organic ranking signals:
Note: Star ratings and rankings can be important to users, but they don’t really matter in terms of your search ranking.
Note: Having local keywords in your domain name doesn’t really help all that much.
You can majorly damage your ranking by:
Bottom line: Incorrect business information, whether intentional falsehood or accidental mistake, will be very detrimental to your Google ranking.
These nuggets of information are only a portion of what Moz’s study reveals. If you’d like to read more, check out the full study here.
In the meantime, one thing is certain: if you cater to the user’s needs and make it easy to find your business and find out more about it, you will be setting yourself up for success.
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Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.