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Having a professional website is the first step to a successful online marketing strategy. You rely on your website to create a platform to publish online ads, direct users from email campaigns and social media ads as well as communicating daily with your customers. If you don’t take the time to plan out a proper web design strategy, your online marketing tactics will suffer. Below are a few statistics that will help you to determine what matters when drafting a web design strategy.
Always ensure your website design is responsive. The days when websites were not optimized for mobile are long gone. Nowadays, most people prefer browsing the internet using their mobile devices. Smartphone users should be able to access your website, enjoy easy navigation and readable text just like desktop users. Making your website mobile friendly should never be a challenge with simple CMSs like WordPress.
Your website design will speak volumes about your business. Are you sure that it is sending the right message? It’s time to reevaluate your website design and make changes that will improve your bottom line.
Remember that brands evolve overtime and so should your website design. If your site looks professional, well-designed with helpful information, it helps to build trust and credibility about your brand. Studies have shown that 59% of web users prefer sticking around when the website content is engaging and beautifully presented. This goes to show the value of not only taking time to come up with useful content but also working on the visual elements that will entice users. Never skimp on the website design. Invest your time and money in a good design the way you would in any other area of your business.
Statistics has shown that 53% of mobile web visitors will quickly move away from a site that takes longer than 3 seconds to load. This means that if you do not work to improve your site load speed, among other factors that affect its performance, you will miss out on potential customers.
The speed of your website is key in providing a great user experience. Other aspects such as the navigation are also critical. If your site has a high bounce rate because of poor navigation or slow loading pages, it could end up compromising on your rankings.
Your web design strategy also needs to take into account SEO techniques. You need to think of ways to design a site that has an increased visibility, provides great user experience and gets lots of traffic. This involves targeting the right customers with use of keywords and also making sure every page content including images and videos are optimized for search.
Doing this is easy, you can even utilize a number of plugins and features that are designed to make websites SEO friendly Have a blog on your website to make it easy to target keywords and rank for certain targeted terms