Effectively Find Customers For Your Toronto Business With Local SEO

Toronto Business With Local SEO

Effectively Find Customers

Research shows that half of customers who search for local businesses on Google end up visiting the store. This emphasizes on the importance of local SEO for your Toronto business. Many consumers are now relying on their mobile phones to make purchasing decisions. From reading reviews to checking maps and business details, you need to have your local SEO done right in order to attract the tech savvy consumers in your locality. Below are tips to help you get started with local SEO.

Effectively Find Customers

Today, creating high-value content means thinking beyond your list of keywords. You must take time to come up with content that is engaging and unique if you want to stay ahead of the game. Don’t just stuff keywords on every blog post or page you publish on your website. Think about how to fulfill the needs of your users by writing posts that are informative and helpful. Look for ideas online on how to make your content go viral. Whether it’s coming up with a story that is captivating and enticing to your target audience or hiring a guest blogger to be featured on your blog, there are numerous ways to make content bring relevant traffic to your website. Developing high-ranking content is never easy but it’s always worth the time and effort. Once the page or post starts ranking high, there’s no stopping. You can still reap the benefits of an engaging post, years later since it remains published on your site.

Sign Up For Google My Business Account

Signing up is free so you have no excuse not to have a Google My Business account. With this account, you can list all your business details including your phone number, email address and website URL as well as reviews and testimonials from your customers. Having this account will put your local business on the map. Your business will appear on Google Maps whenever someone is searching for its location or similar businesses. It’s easy and free.

Always Update Your Business Details

If you change your location, telephone number or any other business details, make sure you’ve updated this information on all the platforms where your business is listed. The information about your local business such as hours of operation, website URL and location should be consistent all through. This will increase the chances of the business appearing on top search results.

When adding a business description, be as detailed as possible and include key terms and words that best describe what you do. Think of what a customer who is interested in a service or product you offer would search for in order to find you and include these terms in your description. Using specific words in your description will certainly improve search results and push relevant traffic to your listing.

Get More Reviews From Customers

Reviews are considered as a key factor by Google algorithms when ranking businesses. Good reviews will not only help your business to build trust but also improve search rankings significantly. Google perceives the reviews as relevant and unique content which is an added advantage to your web rankings. You need to continue engaging with your customers so that they can post reviews about your business. Also consider developing a campaign where you provide an incentive to customers for leaving a review online. Be careful not to go against the guidelines set by listing websites like Yelp or soliciting reviews from customers.

Respond To Negative Reviews

If you have bad reviews of your business, there’s no reason to panic and flash out all your pages. There will always be customers who simply did not have anything positive to say regarding your brand. It’s critical for you to respond properly to these poor reviews. You need to show other potential customers that you made an attempt to reach out and remedy the issue. Responding also means you will be creating more unique content which is good for search rankings. Some customers can even change their reviews if you make an effort to address their concerns.

Utilize GMB for Local SEO Purposes

Here are some more ways you can utilize GMB for local SEO purposes:

– Make sure you fill out all of the information about your company. Your profile should be complete. The more information you present, the more the search engine algorithms will have to work with. Be sure to add photos as well for image SEO, as well as a map and directions.

– Build a community and share information and news with followers. This is easy to do if you have a Google Plus account. You can use the community to inform potential customers of your latest promotions and sales. If you have a blog, link to the blog posts from your Google+ Community. All you have to do is enter information and click the “share update” feature on the dashboard.

– Upload images regularly. Having outdated images on your local SEO profile might give off the impression that your company is also outdated. If you have an office in different locations, put photos of each specific office on its corresponding location page. You might want to put up images of products as well. If you offer services, take before and after pictures. Create a portfolio to let users see what your business is capable of.

– Participate in Google Hangouts. It offers the opportunity to answer questions and to connect with up to ten or so customers at a time. With the Hangout on Air feature, you can streamline a conversion directly to YouTube and share it on multiple channels.

– Measure your success with Google Insights and Analytics. These tools allow you to determine what consumers are looking for when they visit your site. They help you keep track of your visitors so that you’ll know how to better target them in the future.

There are many more tools and resources offered by Google My Business. Using them properly will help you increase your local SEO rankings so that you have a better chance of making it to number one!

Google My Business Importance

Local SEO is extremely important, as small businesses try to compete with the big businesses that hold the top spots on the first page of Google search engine rankings. According to research, the top three spots get 80% of all clicks. 98% of consumers only stay on the first page of the rankings. If you’re a small business, the most you can expect if you’re not on the first page is 2% of clicks for a particular keyword. That 2% goes down even lower the farther back you go in the rankings.

Local Page Rankings

Have you recently noticed that your web page rankings are great in one locality and not another? This is not as uncommon as you might presume. In fact, it happens to sites that put a lot of efforts in local SEO Toronto. We’ll show you how to tell if your pages are ranking in one area and how to make proper changes to get back on top.

A Review Of Your Competitors

Are there any location-based keywords that you would like to rank for? Look at the websites ranking for these keywords or phrases and try to figure out what features they have going for them. Below are a few things to watch out for when reviewing your competitors:

– Do they have lots of local links? Some website owners have focused on local specific links that work in helping them rank in a specific geography. Check whether the site has local directories as well. If this is the case, start working on improving your local link profile. You may create content for each location making sure it’s unique and relevant.

– Do they serve the specific location? Sometimes the business that ranks top for that location may be offering its service in that region alone. If you serve a broad set of locations, you’ll probably not appear for certain local searches.

– Do they have localized listings? Listings, especially on top sites like Moz Local can really push your competitors on top of local searches. Check if your competitor has listed on Google Maps, Bing Maps, Yelp, TripAdvisor among others.

– Does the site rank well in Google Maps? A good ranking on Google Maps can also significantly boost your local traffic on search.

– Are they running ads on local AdWords? If this is the case, your competitors can push their organic rankings by bidding on local keywords and getting high click through rates. By buying local ads, you can sometimes boost your organic click through rates so that’s one thing to consider. Hire a SEO company that specializes in PPC advertising to get the most of local ads.

Review The Behavior Of Location-Based Searchers

Think about the target audience in that specific location. Are they less likely to search for your brand since they don’t really know you well in that area? If you are not as popular in the area, searchers may not click on your site when it appears in the SERPs. Additionally, the searcher’s intent may be different simply because of their geographical location. For instance, if there is a local language in the area, a simple word may mean two different things. Make sure you think about the searcher and customize your content to meet their requirements.

Ideally, you can create different kinds of content based on the searcher’s location. This means that someone who is performing a search in Toronto would see different results from someone typing the same query in the US. You need to work on all the local ranking signals that might be holding you back.

Finding Customers for Your Toronto Business

Attract Relevant Audiences

If you are starting out a new business, it is important to attract online users who conduct local searches. This is because they are more likely to visit your local business compared to other kinds of users. Local search terms integrate highly targeted keywords which helps businesses to attract relevant audiences. Getting started with local SEO for your new business is easy. You need to sort out the basics first. Let’s look at some key areas you must pay attention to.

Set Up An Account On Google Places

If your business is listed by Google, you need to claim your Google Places listings. If not, you need to set up an account on Google Places. You’ll need a physical address to do this. Make sure the information you provide such as location and phone number is up to date. Claim your business on various reputable and relevant local directories and make sure the information that is displayed is consistent across the board. Have a place where you record all the websites where your business is listed so that you can make changes across all sites when you need to. Also include as many geo-targeted keywords as possible when adding information on your listings. This includes keywords in your meta tag title, headers and content. Avoid keyword stuffing as it will look spammy and result in your listing being flagged.

When adding a business description, be as detailed as possible and include key terms and words that best describe what you do. Think of what a customer who is interested in a service or product you offer would search for in order to find you and include these terms in your description. Using specific words in your description will certainly improve search results and push relevant traffic to your listing.

Develop A Good Review System

If you want your business to get the most visibility on local search, you need to get as many reviews as possible from your customers. You’ll notice most local businesses that rank high on search have one thing in common, multiple reviews. Reviews tend to add relevance to search results by providing additional content that is generated by users rather than the business itself. Don’t worry too much about negative reviews. Just make sure you respond so that other people can see that you have attempted to resolve the matter by communicating to the customer.

Take Advantage Of Social Media

Social media can be used as a great tool for building strong relationships with customers. These people will become loyal followers of your brand and spread the gospel about your service or products to their following. Social media also gives you a platform to showcase your new products, make announcements and keep in touch with your target consumers. Use social media to generate engagement not just for advertisement. Consider running contests, publishing interesting videos and fun stories that are not directly related to your product or service.

Form Networks With Other Partners

Your startup needs proper networks in order to grow both offline and online. When it comes to online, you can partner with other organizations that may not be your direct competitors to link to your website and help improve your search rankings. Linking your business to another that offers a complementary product.

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