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To help people visualize data, it is important to present it in such a way that they can quickly understand even the most complex stories without using any words. Presenting data visually involves coming up with simple models like infographics that allow users to see trends, collect insights and gain a deeper understanding of the subject matter.
Rather than focusing on the aesthetic appeal of the infographic, it is more important to pay more attention to the data itself. Avoid using elements that distract the viewer in an effort to make the infographic more attractive. Below are a few tips on designing data while using visual elements to add appeal and make the data look more interesting.
Data designing should be done in a simple way. It doesn’t mean that if data is presented in a minimalistic way, it won’t appear beautiful. There are lots of examples where data has been presented in a very simple, efficient and effective way.
Effective infographics make sure the information is provided in a very clear and concise way. Any elements that will distract the viewer should be eliminated. It is very important that the viewer understands the data story that is being communicated. Consider the color, shape, layout and typography used on the infographics and visualizations because they will affect how well the information is understood.
One misconception that people have about infographics and visualizations is that the data needs to be broken down and made into sizeable chunks in order to be more interesting. The reality is that people will be more interested in the information depending on the story you are revealing and not the fancy illustrations it has. You cannot use good graphics to cover up for poor copy or misleading statistics.
Don’t think of charts as boring elements that don’t add visual appeal to your infographics or visualizations. You can certainly use a bar chart due to its simplicity and efficiency in communicating data. Bar charts can help you to breakdown complex information to a wide audience. You can use color to show similarity in order to make it easier for users to understand data and draw conclusions. It really helps viewers to gain a better understanding than displaying data in a tabular format.
When coming up with website design elements for an infographic or visualization, consider elements that will ensure the information can be easily accessed by the viewer. The element you use may not be fancy or cool but you are sure that viewers will get the message after looking at the infographic.
Designers are often requested by clients to make infographics and other visualizations look interesting and cool. It might seem like the best route to take but remember if you forego what’s important- the information being presented, you risk turning the infographic into merely an element that is used for its unique design and not the information it has to offer.