Top 12 Tips to Boost Organic Traffic Tons of tips...
After you have a professional and effective website, the next important thing is that users are able to find your website via internet search. It does you no good to have a great website that no one can find! This is why we offer search engine optimization and website submission. Search Engine Optimization (SEO) means a couple of things. First, it means that we identify keywords and phrased that are important to your business – words that your potential customers are searching online. We include those words and phrases in the content of your website in order to give you more and better search results.
A big mistake that some web designers make with SEO however is to load websites with too many keywords or even try to cheat by adding hidden words. This is dangerous for two reasons. It can make your website difficult to read or understand which may cause your users to go elsewhere. And if Google or the other major search engines deem you to be using spammy or unethical techniques, they can actually ban your website from the search listings! This is just one more reason that it is important to have a professional and experience web design team on your side.
Second, SEO means creating or purchasing backlinks on other websites that direct users to your site. Backlinks are extremely important to your SEO ranking, but for the backlink to be effective it must come from a credible and relevant website.
Another way to ensure that your site is listing on the major search engines is through search engine submission. You many choose to do this yourself, or ask us to include it in your website design package. Search engine submission is simply visiting the major websites and filling out a form for each one. This will request that the search engine send a spider (a program) to your website and then bring back data to the search engine in order to list it in relevant searches.
In addition to using SEO to generate traffic, you can also use Pay Per Click (PPC) campaigns, which is also a service that we offer. PPC is paid advertising on Google and the other major search engines. When you use Google, you probably notice that after you type in a search word, you get a list of websites at the top of the page that say “Ad” next to them. This is paid advertising that the owner of that website or company has purchased – but they only pay when you click.
So PPC advertising is when you bid on keywords or phrases and when you win those keywords, your website link gets a top spot in the search rankings. This is an excellent technique to drive more traffic to your website – especially if you have a newer website and have not had a lot of time to establish a web presence through SEO.
While SEO, search engine submission and PPC are the primary ways of driving traffic to your website, there are a few others as well. Our goal is to see your website be successful, and we would be happy to discuss these and other strategies with you if you wish.
The use of images on as part of your web design when you are selling a product cannot be overstated. Since users tend not to read carefully when they are online, having large images that demonstrate the features and benefits of a product is very important.
The Four Most Important Ranking Factors For SEO In Toronto...
Hyperlocal Marketing – What Is It? Hyperlocal Marketing Local Search...
Why We Should Build Links From The Same Website In...
6 Ideas For Conversion Focused Website Design Business Website How...
How Website Design Impacts on Your Content Marketing Strategy A...
Tips For Developing An Effective Icon Design Custom Website Design...
Why Does Landing Page Design Matter? We are often asked...
SEO For Mobile Becoming Increasingly Important For Toronto Businesses Mobile...
Top 7 Google Ranking Factors in 2021 SEO is the most...
How Do I Measure The Success Of My PPC Campaign?...
The Benefits Of Bing Advertising Bing Advertising Pay-Per-Click Market Online...
7 Simple Design Tweaks & Tips for Your Website Website...
A Look at Intelligent Web Design Now and in the...
What Are Some Tips for Having a Great Online Store...
Choosing The Best Web Design Company 5 Important Questions To...
The Art of Republishing Old Content It is not possible...
Shape Use In Website Design Website Layouts How To Implement...
Understanding the Importance of SEO for Toronto Businesses Good SEO...
Effective Marketing Strategies Don’t Only Focus On SEO Effective Marketing...
Advantages of Hiring A Web Design Company Web Design Firm...
Machine Learning & How It Affects SEO Industry Machine Learning...
Google’s Local 3-Pack Google Local Pack Maintaininh Their Competitive Edge...
Factors Determining Your Search Engine Optimization Needs SEO Factors Determine...
How To Turn Your Social Media Followers Into Customers Turn...
Strategies For Choosing The Best Online Marketing Agency Selecting An...
Creating An Effective SEO Strategy Growing Online Presence Time And...
Learn About SEO In Toronto With These Helpful Guides &...
How To Optimize Your Law Firm Online Presence A high...
Fifteen Basic SEO Tips For Beginner Search Engine Optimization Simple...
Why Should I Use Landing Pages For PPC And What...
Why You Must Work With SEO Companies in Toronto That...
Don’t Fall For SEO Canada Firm Rankings – Here Is...
Custom Shopping Cart vs Generic Shopping Cart An Online Store...
Tips To Ensure Your Readers Quickly Grasp Your Message Ensure...
SEO During Covid-19 The coronavirus has greatly increased internet usage...
What are the main stages of a website design? As...
Advantages Of Custom Web Design Having A Customized Website The...
How To Find The Right SEO Company For Your Business...
What Are The Elements Of Good Interaction Design? Good SEO...
4 Strategies To Get Media Publicity Without Pitching Strategies To...
Some SEO Agencies Limit Keywords Why Do Some SEO Agencies...
What Are The Best Free WordPress Plugins? Content Management System...
Choosing The Best Web Design Company Consumers’ Attention Which Are...
Selection Of Marketing Tools Selection of Marketing Tools Tools That...
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.