Most Prestigious Website Design Awards Acknowledging The Work Giving Recognition...
After you have a professional and effective website, the next important thing is that users are able to find your website via internet search. It does you no good to have a great website that no one can find! This is why we offer search engine optimization and website submission. Search Engine Optimization (SEO) means a couple of things. First, it means that we identify keywords and phrased that are important to your business – words that your potential customers are searching online. We include those words and phrases in the content of your website in order to give you more and better search results.
A big mistake that some web designers make with SEO however is to load websites with too many keywords or even try to cheat by adding hidden words. This is dangerous for two reasons. It can make your website difficult to read or understand which may cause your users to go elsewhere. And if Google or the other major search engines deem you to be using spammy or unethical techniques, they can actually ban your website from the search listings! This is just one more reason that it is important to have a professional and experience web design team on your side.
Second, SEO means creating or purchasing backlinks on other websites that direct users to your site. Backlinks are extremely important to your SEO ranking, but for the backlink to be effective it must come from a credible and relevant website.
Another way to ensure that your site is listing on the major search engines is through search engine submission. You many choose to do this yourself, or ask us to include it in your website design package. Search engine submission is simply visiting the major websites and filling out a form for each one. This will request that the search engine send a spider (a program) to your website and then bring back data to the search engine in order to list it in relevant searches.
In addition to using SEO to generate traffic, you can also use Pay Per Click (PPC) campaigns, which is also a service that we offer. PPC is paid advertising on Google and the other major search engines. When you use Google, you probably notice that after you type in a search word, you get a list of websites at the top of the page that say “Ad” next to them. This is paid advertising that the owner of that website or company has purchased – but they only pay when you click.
So PPC advertising is when you bid on keywords or phrases and when you win those keywords, your website link gets a top spot in the search rankings. This is an excellent technique to drive more traffic to your website – especially if you have a newer website and have not had a lot of time to establish a web presence through SEO.
While SEO, search engine submission and PPC are the primary ways of driving traffic to your website, there are a few others as well. Our goal is to see your website be successful, and we would be happy to discuss these and other strategies with you if you wish.
The use of images on as part of your web design when you are selling a product cannot be overstated. Since users tend not to read carefully when they are online, having large images that demonstrate the features and benefits of a product is very important.
Most Prestigious Website Design Awards Acknowledging The Work Giving Recognition...
PPC vs SEO: Knowing The Differences I Already Do PPC,...
Choosing The Best Web Design Company Consumers’ Attention Which Are...
Professional Looking Websites Are Crucial To Your Business Online Businesses...
Tips For Web Designers: How To Increase Productivity Tips For...
Tips For Improving Website Design In Order To Increase Conversions...
What Should I Include In My SEO Checklist Success Factors...
What Are The Best Free WordPress Plugins? Content Management System...
The Relationship Between PPC And SEO Purpose of SEO and...
Changes In The Web That Are Important To Note Changes...
Web Design Trends and Features Techniques for Good Website Development...
What Are Some Of The Top Online Marketing Mythis? Online...
Steps To Take To Make Sure Your Website Is Mobile...
How To Get Started With Your Toronto SEO Campaign? SEO...
SEO Companies & Relationships Do SEO Companies Really Have Special...
The Importance of Web Design & Social Media For Businesses...
Custom Shopping Cart vs Generic Shopping Cart An Online Store...
Tips For Running A Local PPC Toronto Campaign Local PPC...
Why You Should Work With An SEO Agency That Ties...
Choosing The Best Web Design Company 5 Important Questions To...
Toronto SEO Services Will Help You Understand Your KPI &...
How Does Google Retargeting Work? Google Retargeting Allows online businesses...
Master Mobile E-Commerce Optimizing Your Website Why You Must Master...
6 Product Design Principles Every Organization Can Adapt Product Design...
My Website Was Penalized By Google! Can You Help? When...
Domain Authority and Links Local Search Ranking Search Engine Marketers...
How To Improve Your Local Online Marketing Local Online Presence...
Automotive Dealership SEO Campaign SEO Tactics Optimizing your Web Pages...
How To Market A Website If I Already Have Customers...
Understanding SEO Beyond The Keywords And Backlinks White Hat Seo...
What is PPC Marketing and what are the advantages? Pay...
How Can You Improve Your Email Marketing? Email Marketing Just...
What Can We Expect From Magento 2.1? Magento 2.1 Learn...
Automotive Dealership SEO Campaign Helpful Tips For WordPress Website using...
Local SEO For Multiple Locations Local SEO SEO Techniques It’s...
5 E-commerce Stores With Impressive Shopping Experience E-commerce Websites Following...
Developing Website Marketing Strategies How Website Design Impacts on Your...
Some SEO Agencies Limit Keywords Why Do Some SEO Agencies...
Importance of High Quality Images on the Web An Important...
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.