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As more and more businesses are using Pinterest as a networking and advertising tool, it is becoming increasingly important to understand how SEO for this platform works, and why it’s important for your business. It seems Pinterest SEO is still a thing of mystery for many business but there are a few some tips that should clarify how to make it work for you:
In setting up your account, select a username that is consistent with your brand. Your company’s account should be easily recognized as your brand. Write an accurate description of your business, making use of the keywords you are hoping to engage, and include the URL for your website. Linking between your site and your social media is key. Go through the proper channels to have your account verified. Pinterest will verify a business account much like Twitter verifies celebrity accounts. Avoid including hashtags in your description as they have not proven valuable in this context.
Creating links from your account is crucial, but don’t stop there. Make sure your website links to your account. The bigger the web you create between the various forms of your online presence, the better. People should be easily able to pin something they see on your site, or navigate their way back to your site through something they see on Pinterest. Something that many businesses don’t think of is linking to their account through the emails they send to customers. Don’t leave any loose ends: keep everything linked and connected.
Every image you pin should be a rich pin, meaning that it links back to the site with the original content. Don’t allow any dead-ends. When someone clicks or taps on your image, you want them to access your website, rather than find there is nothing behind the image. Each pin should have a good description of the image. This is where important keywords come in. When people search for your keywords, your images should come straight to the top of the list, based on the use of those keywords. They should be relevant and helpful, as the Pinterest SERPs bring the most relevant material to the top.
Organize your boards to reflect categorization of your images. Name your boards specifically, with keywords in mind. Keep the names under 20 characters, so not to get cut off, and make sure they’re applicable to the content, and consistent with your brand. Choose an excellent cover image for your board – that’s what people will see first.
Be sure to engage with your followers. Respond to comments and questions. Follow some of your best brand ambassadors back. Cultivate a good brand reputation through this medium where social media meets marketing because people respect brands that connect with their customers. And be sure to monitor your account using Pinterest Analytics to see which pins have gotten the most attention and success directing traffic to your website.
As far as social media platforms go, Pinterest has proven to be a powerhouse for driving sales. In fact, a study that was recently published by Vision Critical found that 28% of users pin items that they are looking to purchase. In light of that, can your business really afford not to use and optimize this powerful tool?