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Although many of the tools for website marketing can be accessed by anyone, there is good reason to use a professional website marketing company. First, website marketing can be very time consuming. If you run a business, you know how valuable your time is. Most business owners find that their time is best spent running their business rather than trying to understand Google terms of service or trying to figure out which online directories are legitimate and which are not. Second, the major search engines have some pretty strict guidelines when it comes to what is considered and appropriate way to market your website. Break the rules and you could end up penalized or even banned from the search engine – not exactly good for your website’s traffic!
So, if you’ve determined that hiring a website marketing company is a good investment – and we hope that you have – how do you go about selecting the right company? With so many internet companies and so-called “web guys” popping out of the woodwork on a regular basis, how do you know who is legit and will be able to give your business the service that it deserves?
While you may be tempted to hire your best friend’s nephew who just graduated from Web Marketing U and started his own company, you need to remember that thousands of revenue dollars may be riding on the quality of your website marketing.
Just as you would investigate any other service provider, we recommend that you look at the track record of a company and work with an established one. Any company that you hire to do the important job of marketing your website should have a good rating with the BBB and be able to provide references from happy customers.
Nova Solutions has been in business since 2005, and we literally have hundreds of those happy customers.
Website marketing plans should be made to suit your business. If a website marketing company offers a cookie cutter approach or essentially uses the same plan for your business as they do for all their other clients, then you really aren’t gaining much of an advantage over your competitors.
A great provider will take the time to customize their approach for you. They will take the time to understand your business and what techniques and strategies will be the most effective for you. The company that you use should actually be developing strategies – not merely ripping off the same strategies that others are using.
If there is one thing that is constant about the online world is that it is always changing. Search engines change the way they rank websites, new technologies for targeting demographics develop and even trends for keywords and what people like to click on are all subject to constant flux.
Your internet marketing agency should be current on the latest programs, technology and trends and use them to your advantage.
Choosing to hire professional help will take the time consuming task of marketing your website off your hands – but choosing the right company will give you a huge advantage over your competition.
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Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.