How Does Search Engine Marketing Work? A Web Design Firm...
A Successful Website
Increasing Conversion Rates
People visit websites for information. Whether they want to buy something, compare prices, learn about a certain topic, they all search the internet for information. To have a successful website, you must provide them with information they want, while trying to achieve what YOU want, which is to increase conversion rates. Did you know that the design of your site plays a role in conversion rates? There could be a number of things wrong with the design. Maybe it’s too boring. Maybe there is too much content that it causes browsers to crash. The information could be scattered about in a disorganized manner. Whatever the case may be, here are some tips for improving your site’s design.
The structure is one of the most important aspects of a website layout. The pages on your site must be organized in a way that makes sense to visitors. Navigation should be a smooth, easy process. If people can’t find what they are looking for in a short period of time, they will give up and leave your site. You can improve structure by creating a sitemap and by having categories and sub-categories. Make sure everything is structured logically.
One way to make your call-to-action stand out is by putting it in a “container”, such as a box or rectangle. You might also want to highlight the container with a different colour. Make sure your visitors notice the call-to-action, whatever it may be, as soon as the page loads. It needs to be in an obvious place, such as around the top of the page or following a few paragraphs.
Have you ever thought of how your website might look on a smartphone or tablet? If it’s been designed with a generic template, there’s a chance it might not load properly on anything other than a desktop monitor. If this is the case, you are alienating millions of potential customers. Make sure your site is not only compatible with all possible devices, screens, and browsers, but responsive as well.
This means that every page should have the ability to resize the content automatically. Don’t force mobile phone users to zoom in or zoom out – the site should automatically scale to the perfect size for their screen.
Readability affects conversions a great deal. If people can’t make any sense out of what they are reading, why should they trust you? Why should they bother sticking around? They definitely won’t buy anything. Only put high-quality content on your site. Make sure there are no typos. The content should also be useful and original. Don’t just put up a bunch of fluff and expect people to find it compelling. Also, make good use of keywords. Don’t overuse them, however, or you might get banned from search engines.
Always use colour combinations that look great together. Colour psychology is also something worth considering, although it’s not as important as colour combination and contrast. You need to make everything easy on the eyes. Text should be easy to read, but not so bright that it blinds visitors.
Look over your site and see if you need to make any of these improvements. When everything is done correctly, you should see an increase in conversions!