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Websites really are a network of links connecting with one another. One of the best ways to boost SEO content is to connect your site with social media. There are several social media platforms in existence today, and of course, some are larger than others. It used to be that social media accounts were only for individuals, but recently, more and more businesses and brands are taking part. And now, as a brand, if you’re not participating in social media, you’re behind the times, and you’re going to lose out on a lot of opportunities. Here are some of the ways that social media can boost your SEO:
First and foremost, your brand needs to be online. It should have social media accounts consistent with the target demographics for your business. The sky’s the limit with this, as many brands are joining not only the obvious LinkedIn, Facebook and Twitter, but also Instagram and Pinterest, too. Find out what makes sense for your brand, and then join. And be consistent. Be active. People will follow if there is content to be read. The best way to gain followers is to post frequently and creatively. People will be passionate about your brand and its social media presence if you are. They won’t follow an empty, blank page.
People are entertained by videos, pictures, and infographics. They also like to be kept informed with easily-accessible content. Make sure you’re not regurgitating or recycling unoriginal content, but take the time to create your own. This will stand out to viewers, who will value your contributions. Make sure your site, and your social media pages are brand-consistent and aesthetically pleasing. Go the extra mile for your network.
The first step is joining; the second is being active. The third is to make sure that every page, whether it’s Facebook or Instagram, has clear and obvious links to your website. It won’t do you any good to have a social media page that is disconnected from the core online presence of your brand. People should always only be one click away from your site.
Just as your social media should link to your site, your site should link to your social media. It’s networking, right? If readers find content on your site that they love, it should be easy for them to share it on their social media pages. Articles are constantly being shared on Facebook, and merchandise is being pinned on Pinterest. Logos for each of your social media platforms should be readily available near the content on your website to make shares as easy as possible. When people share your content, they become brand ambassadors. Search engine algorithms can tell the difference between real and fake social media connections, and your SEO will be boosted by having authentic social media relationships.
The most effective way to ensure that your social media presence is boosting your SEO is by cultivating your online reputation. Brand awareness and online relationships with customers factor largely into SEO, and social media plays an important role in all of it.