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We are living in the age where people prefer to use their mobile devices to access websites. Make a point of ensuring that your business website works exceptionally well on smartphones. The design elements should be structured to fit the smaller screen sizes of mobile devices so that the website renders properly when opened in a mobile browser.
There are numerous advantages of going for a mobile friendly website design. For a start, the mobile version will load faster helping you to reduce your site bounce rate and improve conversions. Additionally, mobile friendly websites are easy to navigate which ensures that your users find anything they are looking for quickly. With that said, let’s look at a few simple ways to ensure your website is mobile friendly.
When narrowing down your options on what design or theme to choose for your business website, settle for those that are responsive. A responsive design will adjust to different screen sizes automatically. Content management systems like WordPress have lots of responsive designs to choose from. It’s going to be easier and cost effective when you select a responsive design rather than having two separate websites to choose from
When you have too much content on your website, it becomes really hard for mobile users to follow through. Eliminate the complication by providing minimal content for mobile users. Avoid long sentences and break down paragraphs. Avoid too many images on a web page. Prioritize on what content is important to show mobile users. Make sure the content is properly arranged in a single column so that it displays nicely in a mobile device.
Make sure any images or videos on your site are optimized for mobile devices. Upload images that are resized so that they can fit properly on the mobile version of your website. You can also compress the images so that they don’t interfere with the site load speed. Always ensure any images you upload on your site are clear.
Flash players and pop-up ads may not work well for mobile users. Flash often creates issues since most mobile devices no longer support it. Pop-ups are rather annoying and they give users a bad experience. The key is to maintain simplicity and still keep web users hooked to your page for longer.
The typography you choose for your website should also be enticing to mobile users. Don’t choose a font that is too big or too small for your mobile website. Most people will simply click away if they can’t read the content on your website.
Take the steps above to make your business website mobile friendly and you’ll notice an increase in leads and conversions from mobile traffic.