What is PPC Marketing and what are the advantages? Pay...
Issues Affecting Website Performance (and how to fix them)
Increase your site’s speed to improve performance
We all know too well that one of the main issues that can hinder a site’s performance is the page load speed. Page speed has become a ranking factor used by Google for both mobile and desktop searches. Slow loading pages have a high bounce rate and increasing your site speed is one of the best ways to improve the overall site performance.
This article is based on a research done by SEMrush on factors that affect website performance. The study featured 150,000 random websites which were analyzed to determine how well they performed. One of the shocking outcomes of the study is how most of the analyzed sites (precisely 82%) were found to have serious performance issues. However, a majority of those issues that hindered the site’s performance could be fixed using very simple site optimization and server configuration techniques.
There are several issues that were found to have a negative impact on site performance. They include:
• Slow loading web pages
• Uncompressed CSS and JavaScript files
• Uncompressed pages
• CSS and JavaScript files that are too large
• Unnecessary CSS and JavaScript files
• Large HTML page size
• Too many redirects
One of the issues that was very common on analyzed websites is redirect chains and loops. Do not test your user’s patience by having so many redirects on your website. Avoid redirect chains which could also confuse search engine crawlers. With each redirect, your page loses its original rank and because search engines have a limited crawling budget, this will ultimately undermine the page’s ranking.
Keeping your website structure clean gets harder and harder when your site grows. It’s easy for you to have so many redirects when your site is migrated to HTTPS or renamed. Just try and implement redirects only when it’s necessary. Remember that with each redirect, you create an unnecessary delay before the user gets to the destination page.
Sounds cheesy, doesn’t it? But if you want to optimize your page performance try and avoid having heavy pages on your site or large JS and CSS files. In fact, your entire site shouldn’t be larger than 2MB. Anything larger than that is considered heavy and will hinder the site load speed. Don’t crowd your pages with too many visuals (images and videos). These two will take up the largest part of your site, therefore, try and get rid of anything unnecessary. Remember, less is more.
This can simply be done by getting rid of any unnecessary lines, comments from source code among other stuff. When you reduce the size of these files, you’ll enhance the site load speed, give users a better experience and improve your search rankings.
One factor that could significantly affect site load speed is its server. If the web server is not efficient, the web pages will take time to load. This means you need to ensure that your hosting service is top notch. You may have the best SEO Toronto but if you maintain the same inefficient hosting provider, your rankings will not improve. You may also get your own dedicated server if you can afford it.
Mobile websites need a very reliable server because most of their users are on the go and need a site that doesn’t take too long to load. In fact, by taking steps to improve your site load speed, you could increase your revenue. You may also want to check issues such as slow database queries that could be slowing down your server response time.
What is PPC Marketing and what are the advantages? Pay...
Web Design Vs. Web Development: What’s The Difference? Web Design...
How To Utilize Call Tracking In Pay Per Click Campaign?...
Bad SEO Habits To Stay Away From Identify Your Bad...
Machine Learning & How It Affects SEO Industry Machine Learning...
How Can Remarketing Company Services Help With E-Commerce? Remarketing Company...
How To Implement Pinterest SEO? Pinterest with SEO Importance For...
Don’t Fall For SEO Canada Firm Rankings – Here Is...
Can Link Building Hurt My SEO? Creating High-quality Content Don’t...
Why is Shopping Cart Development Important? Online Businesses The Shopping...
Automated Link Building Can I Automate the Link Building Process?...
Automotive Dealership SEO Campaign Remarketing Services for Online Business Advertising...
Is Your Page Considered Low-Quality By Google Effective SEO Strategies...
Mobile Web Design & Compatibility Website On Mobile Device How...
SEO During Covid-19 The coronavirus has greatly increased internet usage...
Bolding And/Or Italicizing Keywords How Do I Effectively Use Typography?...
5 Original Website Layouts To Gather Some Inspiration A Good...
How Do I Measure The Success Of My PPC Campaign?...
8 Image Search SEO Tips To Give You Extra Traffic...
The Importance of Web Design & Social Media For Businesses...
A Look at Intelligent Web Design Now and in the...
What Are Some Methods For Retargeting Toronto Consumers? Methods for...
Is Your Payment Process Problematic? Payment Process Checkout Experience Your...
What Are Keywords How to Use Them for SEO Keywords...
How To Find The Right SEO Company For Your Business...
Choosing The Best Web Design Company Consumers’ Attention Which Are...
The Art of Republishing Old Content It is not possible...
Google’s New Mobile-Friendly Ranking Algorithm Will Affect Search Engine Optimization...
Tips For Web Designers: How To Increase Productivity Tips For...
Strategies For Choosing The Best Online Marketing Agency Selecting An...
How To Update Website By Yourself Design Changes Can I...
What Makes A Good Web Design Company? Professional Design What...
How Can I Create a Better Landing Page for More...
Planning for SEO Success Online Marketing For SEO Success Consistent...
What is Magento Website Development? How Does It Work? An...
Tips For Designing An Innovative And Functional Website Navigation 5...
What Internet Marketing Services Do I Need for My Company?...
What Is Google PageRank Does Google PageRank Really Matter? Search...
SEO Budgeting & Service Providers Online Marketing Budget Сhoose an...
Questions To Ask Before Hiring An Ecommerce Solution Company Ecommerce...
Mobile Web and App Strategy Mobile Search Experience Mobile Search...
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.