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Many traditional SEO techniques are long gone. Today, search engines, particularly Google, are very strict. There are countless factors they consider when ranking a web page. When working with the right Toronto SEO company, you will be able to either create a new website or revamp an existing website with the latest optimization techniques.
Google reportedly updates its algorithms 500 – 600 times a year. Some of the major updates include Panda, which is designed to punish low quality websites, and the Penguin, which demotes any site that appears to engage in questionable link building tactics. Since it’s not possible to know what every last update is for, it’s best to work with SEO professionals who are good at keeping up as much as possible.
To get started, here are some of the new tactics you should consider utilizing:
Websites that run quickly and smoothly are now being rewarded by search engines. Speed affects user experience and plays a significant role in conversions. You have everything to gain by running a fast site, and everything to lose by running a slow one. Factors that slow a site down include images, bulky code, plugin overload, videos, graphics, etc.
Search engine crawlers find dynamic URLs, particularly those with numbers and symbols, to be difficult to index. It used to be a common SEO practice to have the headline of a page in the URL, but that isn’t the case anymore. You can use a keyword phrase, but keep it as short and simple as possible. The URL can be optimized and short at the same time.
Security is a top priority for Google, now more so than ever before. As Google expands and creates more services, it wants to know that its users are protected when visiting sites through the search engine. If you have not yet made the switch from HTTP to HTTPs, it’s time to do so. Just make sure you communicate to Google that you have made the switch. Do not block the HTTPs site from the crawlers using robots.txt. Be sure to use 2048-bit key certificates.
For search engine optimization, it’s ideal that you build an XML sitemap and update it on a regular basis. All of the important pages on your website should be crawled and indexed properly. HTML sitemaps are no longer viable – it’s all about XML these days. Insert images into the sitemap to help boost rankings under the image searching algorithm.
Video marketing has been around for a few years now, ever since YouTube started to become an internet giant. Now, it plays a role in search engine optimization in addition to general marketing. Making videos about your industry allows you to not just tell, but to show. It can also increase the amount of time visitors spend on your site. Use a good description and title.
However, you must place it on your site correctly in order for it to enhance your optimization efforts. It’s recommended that you place it above the fold and do not make it auto-play. Use a thumbnail of the video and let users decide whether they want to play it or not. Auto-playing is extremely annoying and can crash browsers on older PCs.
Keep these new strategies in mind when optimizing your website for the search engines. A Toronto SEO company will help you come up with the best plan for your business’ search engine needs.