The Importance of Colours in Web Design
The use of colours in web design is something that cannot be underestimated. Some websites are simple black and white, some are filled with various bright hues, and some are somewhere in between. It’s no secret that various shades of red, green, blue etc. will stimulate senses in different ways and can convey various meanings, although those meanings may differ depending on the culture.
The extent to which colours affect people psychologically is debatable. However, even if the effect isn’t as strong as some people would believe, webmasters should be careful with what shades and tones they choose, and how they display them.
Many webmasters tend to mix shades and hues, which is something that can be very beneficial if done correctly. If done incorrectly, however, the visitor will have a bad impression of the site. Too many bright shades will only irritate the visitors’ eyes and cause them to leave the site in a hurry. On the other hand, a site that is too lacking may cause visitors to become bored.
Choosing the Right Scheme for Your Website
Just because your design is pleasing to your eyes, it might not be beneficial for your business. The colours that appeal to you might not be ideal for your website. You need to select the tones that will work best for drawing users in. This involves doing market research to find out who your target audience is and what will most likely attract their attention.
Here are some tips for choosing:
- Find out the meaning of certain colours in the culture you’re trying to reach out to. In some countries, red may be considered negative, and in others, it may be considered lucky.
- Age may also play a role in how visitors respond to the design choices on a web page. Younger visitors may be drawn to saturated tones, whereas older visitors may find neutrals more appealing.
- Be sure to use neutral tones so that the brighter hues are more subdued. For example, if a company’s main colours are yellow and blue, the neutral shade is usually white, and in some cases, black. If the entire site is only yellow and blue, the resulting effect will be hard on the eyes. The idea is to not overwhelm the visitors and to give them something to focus their attention on.
- Green is often considered to be positive and “healing”, which is why it is found on many activist or charity type websites. Since green is also representative of money in many countries, it is also found on financial websites dealing with fiscal matters.
- When selecting shades for your site, consider the type of services or products you are offering. Blue is often considered to be convey intellect, so it is a good choice for websites dealing with educational content. Warm hues, such as bright orange and yellow, may be effective for restaurant or food websites associated with spicy food. Pastels are great for sites dealing with beauty products.
- On pages with a lot of product images, you should ideally use a subtle background. The images will lose their effectiveness if the background and surrounding text and background is too busy looking. The areas of the layout with the most saturated colours will be what attracts the visitors’ eyes first.
The most important thing to remember when it comes to colours in web design is to use what will appeal to the visitors, not just to you. Just because a certain graphic or logo will look good by itself doesn’t mean that it will look good on the webpage with other features, such as the content, background, and images.