One of the most important features of an online store is the shopping cart. If you want people to buy from you, you’ll need to provide them with a reliable and safe way to submit their personal information. As for setting the payment system up, you have to choose between a pre-configured and a custom shopping cart. While the pre-configured cart is easy and inexpensive to set up, it is lacking when compared to custom carts. The latter can be designed to meet your store’s exact specifications. It might cost more to start with, but the benefits it provides will make the investment worth the money in the long run. Here are some of the benefits of investing in a custom shopping cart.
A custom design means it’s made just for you. You get to decide what kind of design and functional features it should have in order to provide your customers with a unique shopping experience; from the moment they click on items to add to the cart to when they finalize their order.
Generic carts tend to limit what you can do with the products. For instance, you might not be able to display as many as you would like at a certain price. This is something you won’t have to worry about with a custom cart. You can do just about anything you want with the products and have more flexibility with the pricing and the displays.
Or perhaps you want to run special promotions that would be difficult with a generic cart – such as offering a free or discounted item when the customer orders a certain dollar value of products. A custom cart gives you the flexibility that you need.
If you use a hosted cart, the data is stored on a main server owned by the hosting company, and you may only have limited access. It might not be fully secure, either. With a custom shopping cart, you will have full access to all of the records and data, and more control over the source code information and root database.
Custom carts are easy to change and modify. The installation process itself is simple since the code is custom designed to integrate with your web template. Using a generic existing cart, on the other hand, means that you will have to deal with dual template implementation.
You can let your shopping cart grow with your site. You don’t have to settle with a limited cart that no longer meets the needs of your growing business. A custom cart comes with unlimited support and there is no limit on how far it can scale to accommodate all of your needs.
You’ll have the ability to create special SEO tags for every single product and every single page on your site. For this reason, custom carts often outperform generic carts in search engine rankings.
There is no limit on how you can price the products. You won’t have to worry about conforming to a pre-configured pricing system for different types of categories. With a custom storefront, you can offer all of the discounts and promotions you want.
No matter what kind of store you run, you can always count on a custom shopping cart to handle all of your needs.