SEO in Toronto 2021

If you already own a business or have your own website you’ve probably heard of the term SEO as an optimal digital marketing tool. SEO also known as Search Engine Optimization has been a leading component in creating your websites online presence organically for years now and will continue to be a great tool for online marketing in 2021.

Our Nova Solutions Toronto digital marketing experts have adapted to the changes of SEO through the years and have been able to use this tool online to greatly promote the presence of websites organically. SEO is not only responsible for increasing both the quality and quantity of website traffic but it also enhances your online exposure through search engine optimization. Through decades of experience in the digital marketing world, our Toronto agency has been able to learn all about the ins and outs of SEO and how truly important it is for your website. Our team at Nova Solutions wants to share our insights with you and elaborate on how our Search Engine Optimization skills can bring your website rankings to the next level. We are going to share with you all of the details on our SEO strategies beginning with explaining how SEO can help your online presence, how SEO works in the online world and explain the different forms of SEO that can be applied through non-paid search engine results. Search Engine Optimization is known to bring great success to your presence online but that’s only if your website is optimized correctly.

What is SEO?

Search Engine Optimization (SEO) is the online practice to increase your brands exposure. SEO increases your online traffic by organic search engine results meaning searches done by users online. Understanding Search Engine Optimization can sometimes be challenging for most as it’s a task that constantly needs to be updated in order to promote and keep up with your websites rankings. While starting a new business and creating your website online, it’s important to understand what most people are searching through their search engines. Search Engine Optimization works as a connection- you create optimized content on your website and once users search that topic into Google’s search engine, you will be matched directly with those keywords.

Why is research important prior to optimizing your website? The main reason for doing the research before adding optimized content to your site is that you will have a better understanding of what users are searching for. Doing your research prior to starting SEO is crucial if you’re looking to draw in traffic flow. Knowing the answers to questions that may be looked up on the search engine about the product or services you offer will allow you to optimize your content according to those results. For example, creating content such as: pictures, videos, articles, blogs, and website pages that reflect words that would be commonly searched regarding the topic your offering is the first step to getting on the right path with SEO.

At Nova Solutions we understand the importance of research as it is a key component to your success. Learning about your audience is key. In the guide that we are offering we will teach you the importance of understanding your audience but also learning how to stand out from other brands who are also offering the same products as you. Having a team to look for these types of details online is the best way to make yourself stand out from the rest and make your website rank the highest online. When it comes to doing research about your competitors it’s important to remember that most websites are already ranking with SEO which means that you will need to optimize your content appropriately. If you’re finding that a company in your area offers the same services as you, your agency’s job is to ensure that we can utilize those key words and build your presence through SEO in order to meet and exceed their rankings online. When it comes to ranking online it’s important to remember that optimizing your content takes time and rankings won’t come right away as it’s a goal you’re working towards reaching but in this guide we will explain just how and when you can expect results.

How SEO helps your website traffic?

Search Engine Optimization is known to be a complex topic that involves many details. Having the right digital marketing agency that offers all of the SEO components is key to success. SEO works in many ways and requires a lot of attention online but in order to rank you need to ensure to incorporate original content, focus keyword diversity, on-page components, off-page diversity, local SEO, pay per click and social media marketing strategies for search engine optimization.

While you’re ultimately looking to incorporate SEO search engine optimization to organically increase positions which will promote higher traffic results, it’s important to pay attention to the details. Our team members have developed SEO plans and resources to ensure that with the proper use of these tools we can increase visibility and higher conversions for your website. With our unique approach, our team is able to customize an optimization campaign that is strictly around your business while implementing long tail keywords, Geo-Targeting, social media driven traffic and your website’s structure. Developing a SEO strategy and implementing it online can be a lengthy process but with our established marketing firm you can expect real results.

Why is SEO important for marketing?

Now that we understand what Search Engine Optimization is, it’s time to dive into the importance of SEO for marketing. SEO has been a fundamental part of digital marketing because it is the main engine source that allows users to find your website through searches. Every year new businesses are created and impact the online presence but with the help of SEO you are able to maintain your ranking and presence through updated website content.

SEO provides greater visibility for your website and if done correctly should ultimately increase your online rankings in search results and essentially more than your competitors. Search engine optimization does evolve over the years, but having a team of experts maintain your website’s SEO will ensure that your rankings will not drop too low. Over the past few years SEO has been optimizing content online and has created an easy platform for users to search and find exactly what they are looking for. Incorporating keywords through your website pages and content will enable that search directly to you, making your website one of the firsts to appear for the user. As the top leading marketing agency in Toronto, we are experienced in knowing when it’s time to update your content and knowing exactly what will help you maintain your online presence through the proper channels.

What goes into SEO?

To better understand the meaning of Search Engine Optimization, our team of experts have broken it down into a few essential parts. SEO is a very complex portion of your online presence and ensuring that it’s done correctly will only better your online rankings. Here are the 3 key factors of search engines that we found relate to SEO:

Quality of traffic to your website. Having accurate information and keywords is highly beneficial to ensuring that your visitors are finding what they are looking for. Essentially, if you optimize your website correctly the user who searched up a topic through the search engine should be led directly to what they are looking for. Attracting visitors that are genuinely interested in the services that you offer will only better your rankings and generate new potential leads.
Quantity of traffic to your website. Once you’ve implemented your SEO strategy to your website and optimized your content accordingly you should slowly be seeing a huge increase in your website traffic. This means that the content that you’ve optimized on your site will automatically come up when someone looks up those keywords in the search engine meaning that those keywords were optimized properly.
Organic Search results. The benefit to optimizing your website properly is that non-paid traffic is created directly through that search engine. Of course ads make up a significant portion of your website traffic but having organic traffic is always a great tool to utilize as you don’t actually pay for it since it’s generated directly through those searches.

What Is On-Page SEO?

Understanding the meaning of SEO and learning how to implement it into your website is key but learning about the different types of SEO will allow you to have a diverse approach to your search engine optimization. On-site optimization includes restructuring your website code in order for the search engine to read it better and faster. As your agency some of the things that will be altered and tested are the websites titles, imagines, captions, textual content, videos, tags, coding, meta tags and CSS files. The reason why we test all of these topics is to ensure that we can find the right balance of coding and create structural changes that are needed in order to rank better in the search engines. To put it into other words, simply having a website that is a search engine friendly website is going to greatly improve your rankings and grow your website’s traffic. Our SEO experts are highly experienced in on-site SEO for your website and implement the best strategies.

When it comes to On-page SEO what comes next is organizing your pages. Our Toronto agency, and web design team highly recommends that the structure of your website be assessed and fixed accordingly. The best way to do a structural assessment is to take into account how easy it is for your users to find your most important pages. The pages that are usually the most important would be your home, primary and your secondary web pages. Making those accessible on each page of your website is extremely important for the overall architecture of your website. In other words, adding direct links to other pages of your website will not only make the visitor aware of those pages but will promote them to click on that link and will be redirected to another more important page that is on your website. On-site SEO is one of the many important factors to explore and update as you are creating a properly functioning SEO optimized website and this may sometimes be difficult to overcome but with our SEO team we are sure to be taking the time to properly go over all of these details to promote optimal results.

What Is Off-page SEO?

Now that we’ve gone over on-site SEO with you, it’s time to explore what off-site SEO can do for your website. To simply put it, off-site optimization involves sending traffic to your website from other website addresses. This form of traffic comes from a source called backlinks; backlinks are links that will automatically bring you “back” to your website. Ultimately search engines will see the number of backlinks as an extremely important factor for your rankings. As the search engines would see all of the backlinks to your website it shows that your website is more important and this will increase your traffic simply from the backlinks themselves as well as already having the traffic from the search engines.

Why is SEO important?

We understand that paid advertising, social media and most other online platforms can generate traffic to your website but with SEO you create organic search results that cover more digital real estate. SEO is a great non-paid tool to take advantage of to create more traffic to your website but of course it’s understanding how to properly implement it.

When it comes to Search Engine Optimization if it’s set up correctly it can overtime turn into a “snowball” effect. To put it into simple terms, if you create a solid piece of content and incorporate that into your website, that piece of content will continue to rank highly for those right keywords. This is one of the many reasons why creating and developing an SEO strategy is key to successful results. From the research that we have done regarding your SEO strategy, we are able to create optimized content with specialized keywords that will only generate more traffic in the future.

As SEO continuously evolves through the years and search engines only tend to get smarter and better, it’s important to remember that optimizing your site will only deliver better information to those search engines. Continuously updating your website content will not only allow the information to stay up-to-date with your services but it will also allow you to update those keywords that have been left alone for too long that are also not ranking anymore. Keywords are the priority when it comes to ensuring your website is optimized but doing the proper research prior to updating those words is always necessary.

You may ultimately think that Search Engine Optimization is a hard task to build up but it’s one of the best and most effective tools to use to increase your website traffic organically. Doing the proper research about your websites competitors and your audience will allow you to develop the best strategy to optimize your site properly and draw in those users.

Is SEO Worth it?

There are many forms of online marketing that are commonly used and implemented nowadays like paid ads, PPC Pay-Per-Click, Video and picture content, and much more. SEO Search Engine Optimization has great benefits when it comes to organic traffic. “Organic Search Results’ ‘ essentially means that you are promoting your website’s traffic by non-paid marketing. Of course when it comes to optimizing your website you do need to go through the proper channels and research process to ensure that you are indeed optimizing it the right way. We’re often asked is SEO worth it? The answer is always yes!

SEO has become one of the leading digital marketing tools to use to improve your online traffic. Although Search Engine Optimization has greatly changed over the past few years it has always had great benefits to your website’s traffic and creating potential leads. Some of the many benefits of SEO are; SEO targets quality organic traffic, gets your website more clicks than PPC Pay-Per-Click, requires on-going website optimization to stay up to date with your content and keywords, reporting and analysis of the content and the best part is that it’s done organically which means you don’t need to pay for SEO for it to promote more traffic to your website.

Our Toronto SEO experts at Nova Solutions have not only learned about the most effective ways to implement Search Engine Optimization but we have an extensive research guideline that we use in order to fully understand the market you’re in and how we can use our SEO tools to your website’s benefit to generate new leads. Having a constant team ensuring that your website is optimized at all times is key to ensure that your website will continue to rank for those specific keywords.

Another reason why SEO works effectively is that it requires on-going optimization. On-going optimization is crucial in order to keep up with your SEO online. This works in many different ways such as updating your website content to ensure it targets specific keywords, adding or editing your previous content so that searches can find you more easily or simply to keep your website up-to-date with the new SEO changes that could have been made. Having a team that is always maintaining your website to ensure that you’re ranking highly is a very important part to having a successful running website. Consistency is key!

In sum, SEO search engine optimization is one of the leading foundations in the digital marketing world. While it does take some time to fully understand how SEO works it will always be the best digital marketing tool that has been extremely beneficial for years now. In order to have a successful website that generates organic traffic it’s important to understand the ins and outs of SEO. Having a proper team to work on your Search Engine Optimization is highly recommended as our team is aware and always staying up-to-date with any changes to ensure we can provide the best strategies to boost your online presence. As we have learned, SEO works in many different ways but the main priority is learning about what your website users want and what they are initially searching for. By using that knowledge from your initial research it will not only allow you to understand what people are searching for in your realm of expertise or services but once that user is searching up specific keywords it will directly connect them to your content rather than one of your competitors in the surrounding area.

Our dedicated Toronto SEO team has had a proven successful track record when it comes to optimizing websites perfectly with Search Engine Optimization. Aside from our exceptional marketing services that we offer, our team has been able to adapt and learn all of the new updates as Search Engine Optimization has changed over the past few years. As we know SEO has changed and will continue to change but with our team we’re always on-top of it. From the initial research phase all the way to creating optimized content for your website, our ultimate goal is to generate more organic traffic and establish a great online presence across Google, Bing and other search engines. With the help of our professional experts, you can expect real Search Engine Optimization results in no time!

We hope that with these SEO tools, you were able to get a better understanding of how SEO works and how great the results can be if your website has been optimized properly. If you’ve been wanting to learn more about how Search Engine Optimization can greatly improve your online presence or you’re simply looking for a SEO-friendly website to generate organically-made traffic – our team is the one for you!

Learning Center

What are the main stages of a website design?

As a Toronto Digital Marketing company creating a website design is one of our most important tasks in order to get your website noticed online and generate traffic. The design phase is the ultimate first step to complete your site and get it launched online for viewers to see. As this is the very first stage in the process, it’s extremely important to follow these steps so that it’s done correctly and to ensure that all of your expectations and demands are met. We’ve listed three of our key steps that we always use in order to complete the design process all while including the clients perspective.

Sitemap and Guidelines

At the beginning stages we always want to map out and provide a full structure of the website. Most of the time it will include how the pages will be laid out, the navigation of the overall website design, which pages you want as the focus on your website, the most logical and user-friendly design for users to be able to access and manage through the pages on your website and the overall focus of your business.

We often take this time to come up with the best strategy for the design while implementing our clients perspective as well as the potential leads that will visit the website. It’s important to note that building the strategy should revolve around the users experience from the moment they arrive to the main page of your website and the users journey throughout.

Screen Blueprint

In the Blueprint stage, we focus on providing and building each individual page of the site. This allows us to build the structure from the ground up such as where the header, text, and images will be located on that specific page. At this stage of the website design process we focus on the structure and not specifically the design as we need to ensure the pages correlate to each other and provide a flow to one another.

Website Design

The final step is to include the website design into each of the pages that we had mapped out. This is the step that brings the entire website together starting with the main page and moving on to the others. The website design stage is set up to incorporate the brand colors, content, and to ensure that it has the brand’s look and feel to all of the pages that we have built in the previous stages.

When building a brand new website from the ground up it requires many steps and revisions in order to perfect the website design and ensure we are including all of our clients’ perspectives to meet and exceed their expectations. These steps ensure that the design is done properly without overlooking any small detail or factor. Are you looking at rebranding or redesigning your website? Get in touch with us today to find out how our team can help you build and launch a beautiful new website!