What Is Google PageRank Does Google PageRank Really Matter? Search...
Simply put, Google AdWords is the tool that Google uses for Pay Per Click (PPC) advertising – and as the most widely used search engine in North America, if you want to use PPC marketing, you want to use Google AdWords.
So what is so special about AdWords? There are a number of benefits which we will go through point by point.
First of all it is scalable – this means that if you create an ad that is highly effective, converting users and improving your bottom line, there is no reason to cap your marketing campaign budget. The scalability of AdWords is one of the main reasons that some businesses spend millions of dollars on AdWords every year.
Secondly, it is easy to measure your AdWords success – in fact, compared to other online PPC tools, AdWords is one of the easiest to measure. AdWords provides a whole array of metrics that allow you to see what is working and what is not. This means that you can adjust your approach and marketing budget accordingly – based on real numbers and not hunches.
AdWords is also highly customizable. You can target (hyper-target in fact!) the audience of your choice based on a number of factors including keyword match types, by geographic location, language, type of device they are using and even by the time of day that they are searching.
And, since Google has a number of highly popular partner sites such as Gmail and YouTube, Google AdWords ads can be displayed on those sites as well.
Add to this the fact that AdWords can be fairly inexpensive to get started (Google routinely offers deals to new advertisers), and it makes for a fairly comfortable entry point into the world of PPC advertising.
But perhaps the most compelling reason to use AdWords is that it works! AdWords accounts for 97% percent of Google’s revenue and as a result they commit a lot of their resources toward making sure that it’s an effective tool.
This can be a frustration for webmasters who rely solely on SEO, because sponsored listings (PPC advertisements) now getting billing ahead of organic searches. And people are clicking on them – in fact, sponsored ads account for nearly 65% of clicks on the first page in cases where the user is looking to make a purchase.
AdWords is also easy to incorporate with the rest of your marketing plan in terms of remarketing. With AdWords, it is a relatively simple task to track users via cookies who have visited your website. Your PPC ad will then appear on other websites such as Kijiji, or other message boards and blogs. This will help to keep your brand front and centre.
Finally, you need to be using AdWords to keep up with the competition. If your competitors are not already using AdWords, they will be soon. So at some point, you’ll probably have to start using AdWords to stay competitive.
In recent years, Google has made a number of improvements and bells and whistles to AdWords. These include product listings as well as in-video ads on YouTube. These options mean more choices for advertisers, more clicks on ads and more revenue for Google – and hopefully for your as well.
What Is Google PageRank Does Google PageRank Really Matter? Search...
What Should I Include In My SEO Checklist Success Factors...
Strategies For Choosing The Best Online Marketing Agency Selecting An...
How Do I Increase Clicks With Online Banner Advertising? Online...
Custom Shopping Cart vs Generic Shopping Cart An Online Store...
How To Design A Website That Generates Conversion Good Web...
SEO News & Tips For Amazon Sellers In Toronto Amazon...
Important Questions To Ask Any Potential Web Design & Development...
What Are Some Methods For Retargeting Toronto Consumers? Methods for...
Mobile Web Design Problems & Solutions Mobile-friendliness How to Achieve...
WordPress vs Joomla – Which is Better? Content Management Systems...
Using Pinterest For SEO And Your Business In Toronto Creating...
How To Market A Website If I Already Have Customers...
My Website Was Penalized By Google! Can You Help? When...
Working With An SEO Company In Toronto For Google News...
Fact or Fiction? Exploring Prevailing SEO Superstitions Prevailing SEO Superstitions...
What Is Baidu Search Engine? Chinese Search Engine Promising Growth...
How Healthy is Your Magento store? Magento undoubtedly is one of...
Some Benefits Of Outsourcing Web Design Work Business Growth You...
Meet Our Clients: Escape Games | Video Production Working with...
E-Commerce Tools For Website Design Types of Tools An Overview...
SEO During Covid-19 The coronavirus has greatly increased internet usage...
Understanding SEO Beyond The Keywords And Backlinks White Hat Seo...
Local SEO For Multiple Locations Local SEO SEO Techniques It’s...
Advantages of Hiring A Web Design Company Web Design Firm...
Selection Of Marketing Tools Selection of Marketing Tools Tools That...
What Are Internet Marketing Mistakes I Should Be Avoiding? Internet...
Importance of High Quality Images on the Web An Important...
Techniques For Good Website Development There is nothing constant with...
Do I Need A Professional Website Marketing Company? Tools For...
Automotive Dealership SEO Campaign Helpful Tips For WordPress Website using...
Keyword Research For Search Engine Optimization Keyword Research Optimizing Your...
SEO For Mobile Becoming Increasingly Important For Toronto Businesses Mobile...
Benefits Of Using Web Design Templates Types of Templates You...
Keeping Your SEO Ranking Up While Your Website Is Down...
Choose Us For Website Design Nova Solutions You’ve already made...
Learn About SEO In Toronto With These Helpful Guides &...
Creating An Effective SEO Strategy Growing Online Presence Time And...
Is Your Page Considered Low-Quality By Google Effective SEO Strategies...
How To Choose The Best E-Commerce Platform? Best E-commerce Platform...
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.
Automated page speed optimizations for fast site performance