The Importance of Web Design & Social Media For Businesses...
Everybody is aware that click-through rates of internet banner ads have gone down by a significant amount over the past ten or fifteen years. People have become tired of ads and refuse to click on them – if they even notice them at all. This doesn’t mean that online banner advertising is obsolete. It still serves a purpose if you know how to create an ad that will actually get noticed.
One of the biggest reasons why most internet users don’t bother clicking on banner ads is because they see them as a form of spam. So many of them look the same and are designed with the same poor elements that they do almost appear to be spam.
Is there a way you can create a banner ad that people will actually take notice of and NOT confuse it as spam?
Some good online banner advertising techniques include:
– Keep them as simple and “natural” looking as possible. Viewers are going to only glance over your banner for a second, so don’t blind them with bright colours or overwhelm them with too much clutter. They will not even bother reading the message, let alone click on the banner.
– Make them the ideal size and shape. The 336×280 large rectangle ads tend to be the most successful, according to Google AdSense. You can test out other sizes as well to see if any of them receive any clicks. There is the 300×250 medium rectangle ad, 300×600 half page ad, 728×90 leaderboard ad, and the 320×100 large mobile banner.
– Initiate a call to action on the ad, just don’t use the word “click”. A call to action could be a phrase such as “learn more”, “download guide”, or “register here”. Include your company logo somewhere on the ad, but do not make it too large. It should be noticeable, but not as dominant as the call to action.
– Include the value proposition. This is the part of the ad that showcases the product or service your company offers with some type of special offer. It should be designed so that it is the very first thing viewers notice when they look at the ad.
– The text should be easy to read. Consider the size, font, colour, etc. Don’t use any fancy fonts, thin fonts, or decorative fonts. The copy should not be in all caps.
– Be sure to target your market. The banner should be attached to relevant keywords so that it is displayed to the right type of internet user who may be interested in your product or service.
– Start a remarketing campaign and create banner ads exclusively for people who have already visited your site or your social media page. Create different ads for specific types of users, such as an ad showcasing a certain product that visitors looked at but did not buy when they were at your site. The remarketing service you choose will “follow” visitors even after they leave your site.
Even if you do everything right, you still might not see success with online banner advertising right away. This is why it is important to do testing with different ads and then use the one that receives the highest click-through rate.
The Importance of Web Design & Social Media For Businesses...
Automotive Dealership SEO Campaign Web Design Strategy Statistics You Should...
Toronto SEO Services Will Help You Understand Your KPI &...
6 Ideas For Conversion Focused Website Design Business Website How...
Steps To Take To Make Sure Your Website Is Mobile...
Techniques For Good Website Development There is nothing constant with...
Citation Tracker & Local Directory Listings Citation Tracker Managing Local...
Why Should I Use Landing Pages For PPC And What...
What Makes A Good Web Design Company? Professional Design What...
What Can We Expect From Magento 2.1? Magento 2.1 Learn...
Want to Create an Ideal Ecommerce Site? Here is What...
Definition Of Off-Page SEO What Is Off-Page SEO? Increasing Site’s...
Tips For Designing An Innovative And Functional Website Navigation 5...
My Website Was Penalized By Google! Can You Help? When...
Importance of High Quality Images on the Web An Important...
Top 7 Google Ranking Factors in 2021 SEO is the most...
Web Design Vs. Web Development: What’s The Difference? Web Design...
What Should I Include In My SEO Checklist Success Factors...
Learn About SEO In Toronto With These Helpful Guides &...
Effective Types of Personalized Product Recommendations An E-commerce Store Effectively...
Choosing The Best Web Design Company 5 Important Questions To...
Questions To Ask Before Hiring An Ecommerce Solution Company Ecommerce...
Guide To SEO for E-Commerce Websites The Importance of SEO...
Why Faceted Navigation Is Not Good For SEO Undermined SEO...
Current Trends in Website Marketing Strategies A Successful Website Trends...
SEO For Mobile Becoming Increasingly Important For Toronto Businesses Mobile...
Keeping Your SEO Ranking Up While Your Website Is Down...
What Are Keywords How to Use Them for SEO Keywords...
6 Product Design Principles Every Organization Can Adapt Product Design...
How Can I Create a Better Landing Page for More...
How To Get Started With Your Toronto SEO Campaign? SEO...
Automotive Dealership SEO Campaign Web Design Mistakes Mistakes made when...
Google’s Local 3-Pack Google Local Pack Maintaininh Their Competitive Edge...
Benefits Of Using Web Design Templates Types of Templates You...
PPC vs SEO: Knowing The Differences I Already Do PPC,...
Video Optimization Guide For Search Engine Optimization How to Utilize...
Choosing The Best Web Design Company Consumers’ Attention Which Are...
Time Frame For Building A New Website Building Your Website...
Nova Solutions Headquarters
700 University Ave, Toronto, ON M5G 1X6
Tel: +1 800-790-3082
Office Hours: M-F 9am – 9pm
Copyright © 2021 Nova Solutions Corporation | All Rights Reserved.
Working with Third-Parties
A good website starts with stunning design. As the Lead Designer at Nova,
Andrew uses his vast experience with web development, graphic design &
brand building to create the majority of our web portfolio. He has worked
with many CMS & commerce products and has built innumerable websites.
Andrew excels at creating stunning (UXD) User Experience Design and
endeavors to put a little bit of soul in every web design project so that it may
have a life of its own.
Kevin is a strategic thinker that can quickly evaluate and find creative
solutions to challenging digital problems. Since 2001, he has been
developing solutions that not only maximize digital presences
but that also have the most impact on markets.
Kevin is a Senior Consultant at Nova Solutions who is passionate about SEO,
user experience and conversion optimization.